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    • DoubleClick & Advertising

DoubleClick & Advertising Newsletter
  • Google Faces DOJ Antitrust Push for Ad Tech Divestiture 25 Nov 2025 01:05 GMT

    … of the ad tech industry, including tools for publishers and advertisers. Filed … the 2008 purchase of DoubleClick—that deliberately integrated these … significant chunk of Alphabet’s revenue. A forced sale could … similar probes, as noted in Campaign Asia. A U.S. …

  • Google’s ad tech empire faces its moment of truth 24 Nov 2025 10:25 GMT

    … Google illegally monopolized publisher ad servers and ad exchanges. What … .e., its ad server DoubleClick For Publishers and ad exchange AdX, or … spend flows through Google Ads and another 21% … global advertising markets — a thought not lost on some publishers. …

  • Federal Judge Poised to Rule on Google’s Ad Tech Monopoly Case 23 Nov 2025 15:53 GMT

    … for publisher ad servers and ad exchanges, leveraging its DoubleClick for Publishers ( … seamless flow of ads that powers much … could mean lost revenue during transition. Sentiment … to preempt mandates. Publishers and advertisers are contingency planning. …

  • Google’s Ad Empire on Trial: Judge Signals Caution in Breakup Push 22 Nov 2025 01:39 GMT

    … saga that could reshape digital advertising, highlighted the tension between … of publisher ad servers via DoubleClick for Publishers (now Google Ad Manager) and dominated ad exchanges … to AdX auctions, and ending publisher revenue shares over 15%. “These …

  • DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case 22 Nov 2025 00:14 GMT

    … key parts of Google’s advertising business Friday before a … force Google to sell its ad exchange, AdX, and to … the algorithms that decide where ads are served. If pulling … company’s ad server, Google Ad Manager (formerly DoubleClick for Publishers), be phased …

  • Is Google-DOJ Settlement Coming Soon In Antitrust Ad Tech Trial? 16 Nov 2025 16:25 GMT

    … -auction technology that decides which ads appear on websites. The DOJ … 2008, Google acquired leading digital advertising firm DoubleClick for $3.1 billion … publisher ad server and its ad exchange. The ad servers and the market for ad …

  • Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs 10 Nov 2025 19:07 GMT

    … Google illegally tied its publisher ad server to its ad exchange and monopolized … publisher ad server DoubleClick for Publishers (DFP), and its ad exchange AdX, Google gave publishers and advertisers …

  • Publishers Say Google Used Their Data to Cheat Them, Raptive Lawsuit 03 Nov 2025 13:48 GMT

    … (as a publisher ad server, an ad exchange, and an advertiser buying tool). The … allegedly tied its publisher ad server, DoubleClick for Publishers (DFP), to its ad exchange, AdX …

  • Google Ads (Formerly AdWords) Launched 25 Years Ago 23 Oct 2025 11:35 GMT

    … majority of its revenue quarter after quarter. … helpful advertising.… pic.twitter.com/uFNxmcUiu9— Google Ads (@GoogleAds … : What has driven marketing's greatest … campaign management service called "Jumpstart". 2007: Google acquired DoubleClick …

  • Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye 21 Oct 2025 10:13 GMT

    … sense of nostalgia as DoubleClick-branded kit years from … credible way to reconcile publisher ad revenues with user privacy. … ($532 million) in publisher revenue and challenging Google and Meta … more visible at marketing events like Advertising Week New York, …

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