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Mediaocean Promotes Ramsey McGrory to President of Prisma Amid Global Growth and Platform Expansion
25 Jun 2025 12:52 GMT
… partner for omnichannel advertising, today announced the promotion of Ramsey McGrory … publishing, and corporate development. McGrory began his career in ad tech at DoubleClick … agencies to deliver impactful omnichannel marketing experiences. With over $200 …
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Google Built Android To Protect Its Ad Empire, Not AI, Says Perplexity's Aravind Srinivas: Says OS Must Be Reengineered For Agentic Future
25 Jun 2025 08:11 GMT
… claiming the platform prioritizes advertising revenue over artificial intelligence capabilities. … divest its AdX advertising exchange and DoubleClick for Publishers ad server, following … illegal monopoly over online advertising technologies.
Benzinga Edge …
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Michael Rubenstein on why publishers must lean into AI as a new media channel
16 Jun 2025 13:49 GMT
… publisher reinvention and what comes after programmatic. Michael Rubenstein has seen advertising … era. He helped scale DoubleClick, was president at … that was ‘publishers, sell agents, not ads.’”
This, he … of the most important marketing stories and expert …
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Breaking Up Is Hard To Do: Unpredicted Consequences From Recent Ad-Tech Court Decisions
22 May 2025 16:51 GMT
… that our advertiser tools and our acquisitions, such as DoubleClick, don’t … Google's ad tech, or the publishers who feel their revenues … nothing short of a modern marketing and financial miracle. No … bracing for a decrease in revenue as the solutions work …
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Court to weigh divestiture in Google ad tech antitrust case
20 May 2025 22:19 GMT
… advertising platform includes Google Ad Exchange (AdX) that connects publishers and advertisers, and DoubleClick for Publishers … (DFP), which helps publishers …
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DOJ seeks to unravel Google’s ad empire in landmark antitrust bid
10 May 2025 01:55 GMT
… they call a "digital advertising monopoly," federal authorities are … spin off its Ad Exchange (AdX) and DoubleClick for Publishers (DFP) platforms, accusing … , part of a broader antitrust campaign targeting Big Tech, centers on …
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Court Finds Google Guilty of Ad Tech Monopoly, DOJ Demands Sale of Key Products
09 May 2025 11:46 GMT
… tied its DoubleClick for Publishers (DFP), a publisher ad server, and … monopolistic practices and promote fair competition in … of Google’s campaign was its common control … monopolizing the publisher ad server and ad exchange markets.
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Later, …
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Google Publishes Remedies After DOJ Proposes AdX, DoubleClick For Publishers Selloff
06 May 2025 18:19 GMT
… , a digital ad
exchange, and DoubleClick for Publishers (DFP), its ad delivery system.
U … to the court’s decision.
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Google offered a proposal that … display ads from our ad exchange (AdX) available to all rival publisher ad servers …
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Google ‘told’ to sell AdX and DoubleClick
07 May 2025 22:53 GMT
… of its advertising products, AdX, an ad exchange, and DoubleClick for publishers.
The thrust … search text ads.
Google had engaged in a “decade-long campaign of … Twitter for breaking stories and campaigns throughout the day.
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The US DOJ officially wants to break up Google's ad business, too
07 May 2025 16:31 GMT
… its advertising business as punishment, specifically its DoubleClick for Publishers and … divest itself of its advertising divisions doesn’t … Google from running an ad exchange for 10 years) … laptops, etc.) and its advertising business. That wouldn’t …
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