-
Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire
26 Nov 2025 07:29 GMT
… entity formerly known as DoubleClick For Publishers within Google Ad Manager) appears increasingly … : the amount Microsoft received in revenue share payments from OpenAI during … part of the consideration of advertisers and their supply chain, and …
-
Judge Leans Away From Breakup During Closing Arguments in Google Ad Tech Case
25 Nov 2025 13:37 GMT
… monopolized two key ad-tech markets: publisher ad servers and ad exchanges. However, … she dismissed claims that Google monopolized advertiser ad … of AdMeld (in 2011) and DoubleClick (in 2008). The remedy phase …
-
Google’s ad tech empire faces its moment of truth
24 Nov 2025 10:25 GMT
… Google illegally monopolized publisher ad servers and ad exchanges. What … .e., its ad server DoubleClick For Publishers and ad exchange AdX, or … spend flows through Google Ads and another 21% … global advertising markets — a thought not lost on some publishers. …
-
Federal Judge Poised to Rule on Google’s Ad Tech Monopoly Case
23 Nov 2025 15:53 GMT
… for publisher ad servers and ad exchanges, leveraging its DoubleClick for Publishers ( … seamless flow of ads that powers much … could mean lost revenue during transition.
Sentiment … to preempt mandates.
Publishers and advertisers are contingency planning. …
-
Google’s Ad Empire on Trial: Judge Signals Caution in Breakup Push
22 Nov 2025 01:39 GMT
… saga that could reshape digital advertising, highlighted the tension between … of publisher ad servers via DoubleClick for Publishers (now Google Ad Manager) and dominated ad exchanges … to AdX auctions, and ending publisher revenue shares over 15%. “These …
-
DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case
22 Nov 2025 00:14 GMT
… key parts of Google’s advertising business Friday before a … force Google to sell its ad exchange, AdX, and to … the algorithms that decide where ads are served. If pulling … company’s ad server, Google Ad Manager (formerly DoubleClick for Publishers), be phased …
-
Is Google-DOJ Settlement Coming Soon In Antitrust Ad Tech Trial?
16 Nov 2025 16:25 GMT
… -auction technology that decides which ads appear on websites.
The DOJ … 2008, Google acquired leading digital advertising firm DoubleClick for $3.1 billion … publisher ad server and its ad exchange. The ad servers and the market for ad …
-
Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs
10 Nov 2025 19:07 GMT
… Google illegally tied its publisher ad server to its ad exchange and monopolized … publisher ad server DoubleClick for Publishers (DFP), and its ad exchange AdX, Google gave publishers and advertisers …
-
Publishers Say Google Used Their Data to Cheat Them, Raptive Lawsuit
03 Nov 2025 13:48 GMT
… (as a publisher ad server, an ad exchange, and an advertiser buying tool). The … allegedly tied its publisher ad server, DoubleClick for Publishers (DFP), to its ad exchange, AdX …
-
PubMatic Sues Google for Limiting Monetisation for Ad Tech Publishers
09 Sep 2025 10:49 GMT
… sell ads on their platforms, as well as advertisers to purchase that ad … the ad revenue from both parties. In Q2 2025, Google’s advertising revenue stood … marketplace for publishers looking to sell ads on their platform. Now, DoubleClick – which …