It forms part of a wider campaign underpinned by a TV ad, created by TBWA, featuring school children surprising their busy and unsuspecting parents with a roast dinner and Easter egg hunt when they come to collect them. Claire Farrant, advertising and …

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For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple question: what ad units, formats and strategies are pushing TV forward right now?Ad spend keeps on shifting from traditional TV to …

Artificial intelligence has an insatiable hunger for high-quality data, and there are real opportunities for anyone who's able to provide it in sufficient volumes. Companies like Alexandr Wang's former startup, Scale AI, have already made multi- …

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A rainy afternoon at an Irani café in Mumbai. I sat with a senior marketer, chai in hand, bun maska half nibbled, when he sighed: “What happens to our brands when the customer isn’t even deciding anymore? What if an AI bot filters, compares, and just… …

… ,’ Sri Lanka’s first-ever crowdsourced love story book. This landmark … ‘Break The Barrier,’ the first crowdsourced love story book in the … spirit of shared joy. Unilever Marketing Director – Personal Care, Beauty and …

… last-minute media buying and crowd-sourcing marketing solutions that he had co …

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