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What Gen Alpha Is Teaching Us About AI, Trust, and the Future of Brand Relationships
01 Jul 2025 07:00 GMT
Brand strategist Luca Bertocci explores how Gen Alpha is reshaping AI, friction, and trust—and credits key voices driving the conversation forward.
LONDON, GREATER LONDON, UNITED KINGDOM, July 1, 2025 /EINPresswire.com/ -- A newly published …
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Retail media’s top 10 networks: who’s shaping this $100bn ad frontier?
09 Jun 2025 10:24 GMT
… Ads
2024 ad revenue: $56.2bn
Key exec: Paul Kotas, SVP of advertising … leaned heavily into Target’s brand-friendly ethos: curated, … over expansion.
Kroger Precision Marketing
Kroger’s advantage is literal … ambitions for rapid scale.
Carrefour’s answer to the …
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AI Revolutionizes Creative Analysis and Boosts Ad Performance, Says Rosh
02 Jun 2025 09:28 GMT
… where advertisers still struggle to accurately measure campaign ROI— … acts as an interactive marketing analyst. Through a conversational … our management of the Carrefour account, where we … from brand planning to media operations based on creative performance, …
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Why the Most Overlooked Marketing Strategy Is Also the Most Profitable
20 May 2025 07:00 GMT
… marketers isn’t a new ad campaign. It’s a client … players couldn’t recall which brand had sponsored their game. “A … you pour more money into campaigns or new product launches, … -first marketing strategies for global brands like Danone, Ikea, Carrefour, VISA …
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Majid Al Futtaim’s Precision Media, Advertima take on retail media for Carrefour
13 May 2025 08:44 GMT
… Carrefour’s UAE grocery stores with this collaboration. Advertisers … for retail media engagement.
Carrefour has deployed Advertima’s … precise ways for our brand partners to connect with … run more effective, measurable campaigns, whether booked directly or …
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MoIAT launches 'Make it in the Emirates' national campaign with competitive enablers for industrialists
12 May 2025 13:22 GMT
… , Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys … waivers throughout the campaign period, and complimentary digital advertising.
New manufacturers … initiative. As an authentic retail brand, Grandiose is an integral …
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MoIAT launches ‘Make it in the Emirates’ national campaign
11 May 2025 21:21 GMT
… , Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys … fee exemptions, free digital advertising, tailored onboarding support and … waivers throughout the campaign period, and complimentary digital advertising.
New manufacturers …
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Canadian brand Frank and Oak to close most stores, seek buyer
11 Apr 2025 19:01 GMT
Montreal-based retailer Frank and Oak says it plans to close the majority of its stores across Canada by May 7 as it seeks to find a buyer.
The move follows a December 2024 legal process where Frank and Oak filed a notice of intention to restructure and …
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How integrated shopper and experiential marketing enhances brand visibility
26 Mar 2025 14:22 GMT
… behaviour and transaction history, Carrefour created targeted promotions and improved … value for both brand and consumer.
Even in creative production, AI is … marketing to create campaigns that are both targeted and agile.
Through programmatic advertising …
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Glimpact Study Quantifies Environmental Impact of Retail TikTok Ads - H&M’s Holiday Campaign Equivalent to Driving One Car Halfway Around the World
19 Mar 2025 12:26 GMT
… brands’ social media ad campaigns. The study assessed video ads posted on TikTok … including Lacoste, Decathlon, Mars, Gant, Carrefour, Puratos, Manutan, Spadel, Adeo, Lyreco … view the advertisement.
Global environmental impact for the entire ad campaign of 9 …