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Marketing Briefing: What will the some of the major marketing trends of 2025 be?
07 Jan 2025 06:13 GMT
… Campbell Ewald, in an email. “In 2025, the real challenge for marketers … that will keep advertisers (and their agencies) busy this year … partnerships, at creative shop The Mayda Creative Co. “Our … , global growth, Transmission Agency. “However, the success of …
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‘Give Trees a Hand’ — Ad Agencies Line Up to Sell Sketchy Climate Solutions
10 Dec 2024 04:09 GMT
… believe is appropriate communications,” says Buchan.
… marketing budgets can be divided between any number of appointed advertising agencies … a New York-based ad agency owned by Interpublic … sometimes via its subsidiary Campbell Ewald, that stretches back …
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Remembering when Ford (County) preferred Chevy
05 Nov 2025 21:20 GMT
…
Chevy contracted ad agency Linas-Campbell-Ewald to create the ads. The New … told what would be advertised.
Faces and Places … The advertising agency put about four months of demographic and market … to them.””
An assistant advertising official asked, “What …
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Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
26 Nov 2024 05:56 GMT
… , senior integrated strategist, at ad agency Campbell Ewald. “These unique partnerships engage … agencies pitching collaborations, explained Rafa Pitanguy, deputy global chief creative … of marketing, PepsiCo Multicultural
Pepsi’s the first advertiser to …
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‘Give Trees a Hand’ — Ad Agencies Line Up to Sell Sketchy Climate Solutions
14 Nov 2024 08:35 GMT
… believe is appropriate communications,” says Buchan.
… marketing budgets can be divided between any number of appointed advertising agencies … a New York-based ad agency owned by Interpublic Group … sometimes via its subsidiary Campbell Ewald, that stretches back …
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Angela Zepeda joins X as global head of marketing
10 Sep 2024 11:25 GMT
… marketing. She recently served as chief marketing officer/chief creative … of experience advertising and communications agencies, with stints at Innocean, Lowe Campbell Ewald and … steering the creative and strategic direction of the agency, ensuring that …
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X appoints Angela Zepeda as its new global head of marketing
10 Sep 2024 04:37 GMT
… served as CMO/chief creative officer for Hyundai.Angela Zepeda … head of marketing. She recently served as CMO/chief creative officer … lead X's marketing to accelerate its innovation.X … INNOCEAN USA, Quigley- Simpson, Lowe Campbell Ewald, and more.
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Industry vet Angela Zepeda to join X as first global head of marketing since Musk takeover
09 Sep 2024 23:05 GMT
… marketing officer, and eventually, chief creative officer … world of advertising and communications agencies, holding a … variety of positions at companies like Innocean, Lowe Campbell Ewald … editorial team.
Ads of the Week …
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Google Seeks To Duck Jury Trial In Antitrust Battle Over Display Ads
20 May 2024 15:25 GMT
… agencies that advertised through Google didn't "directly" purchase ads … monopoly in two “markets” -- Android app distribution … a dispute involving the agency Campbell-Ewald, which was sued … ad campaign for the Navy.
In that case, Campbell-Ewald …
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Campbell Ewald Names Its First Female CEO In 112 Years
01 Dec 2022 19:38 GMT
Interpublic Group’s Detroit-based agency
Campbell Ewald has promoted Kari Shimmel, to … the CX + Brand Committee.
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The move
follows the elevation … group of IPG agencies across the country including Campbell Ewald. He was previously …