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UK ad agencies undergo their biggest exodus of staff as AI threatens industry
13 Feb 2026 17:15 GMT
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The Institute of Practitioners in Advertising (IPA), which has been … on staffing in the UK ad industry since 1959, said … VML and AKQA – together under the banner of WPP Creative.
After the … reminder of how challenging the market was for “many talented …
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Katie Firth departs Dentsu Creative for National Growth Officer role at Ogilvy Australia
13 Feb 2026 09:13 GMT
… director at whiteGREY (now AKQA), where she worked closely … marketing with leadership, helping agencies grow commercially while shaping creative … ;or the global Best Ads Best of the Week Bulletin … of Australian and NZ ad agency and production company …
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While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
13 Feb 2026 07:02 GMT
… the ad industry’s largest businesses are getting out of advertising … from VML, Ogilvy and AKQA falling 5.8% in the … they set up marketing factories designed to sell creativity as a commodity … to bigger things, while seasoned creative directors — burned out or …
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WPP’s Creative Agency Reorg Lands Too Little, Too Late
12 Feb 2026 21:33 GMT
… WPP plans to move its creative agencies under an umbrella called … WPP Creative would mark a big step … to sunset Ogilvy, VML, or AKQA. Instead, the agencies would retain …
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With birth of WPP Creative, industry expects sunsetting of VML, Ogilvy & AKQA to begin
11 Feb 2026 17:25 GMT
… not that anything has been communicated to anyone yet. Cindy … the Ogilvy, VML and AKQA brands. Mindshare, Wavemaker and … Cindy Rose.
“These creative consolidations reflect marketers’ demands for a more … a unique culture of creativity embodied in a distinct, …
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WPP to fold Ogilvy, VML and AKQA into single WPP Creative banner – UK Financial Times report
10 Feb 2026 05:46 GMT
… to bring its three main creative advertising agencies under a single … making it easier for marketers to access creative, media and production … 47;or the global Best Ads Best of the Week Bulletin … listings of Australian and NZ ad agency and production company …
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WPP To Revamp Creative Structure Under Cindy Rose
10 Feb 2026 05:47 GMT
… bring its three main creative advertising agencies under one banner, … retain existing creative agencies, including Ogilvy, VML and AKQA, but … their brands in the market.
Industry sources have suggested … to established data and advertising businesses.
To combat …
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WPP to centralise creative operations
10 Feb 2026 01:16 GMT
… to bring its creative agencies—including Ogilvy, VML, and AKQA—under a … new CEO.
Its third core creative agency, AKQA, is currently led by … week on the stock market for major advertising holding companies amid investor …
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WPP plans to launch WPP Creative
09 Feb 2026 22:02 GMT
… umbrella group for its advertising agencies, named WPP Creative, to sit alongside … , including AKQA, Ogilvy and VML, will sit together under WPP Creative. However … December when it consolidated its advertising business into three global networks …
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WPP to revamp creative agency structure in strategic shake-up
09 Feb 2026 11:20 GMT
… bring its three main creative advertising agencies under one banner as … new legal AI tool.
The advertising group will set up … its existing creative agencies, including Ogilvy, VML, and AKQA, but fold … keep their brands in the market.
WPP did not immediately …