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Adidas & Marketing Newsletter
  • How Chiefs Superstar Patrick Mahomes’ Fourth Coors Campaign Was Created 09 Jul 2025 11:01 GMT

    … Light Patrick Mahomes’ fourth advertising campaign with Coors Light whimsically … Marcelo Pascoa, vice president of marketing for Coors, exclusively shared. … @ No Fixed Address agency, the ad was shot in a … spokesman. He also endorses Adidas, State Farm, Subway, …

  • How creative activation unlocks sports marketing effectiveness 17 Jun 2025 08:00 GMT

    … sports sponsorship activation. Populated by creative and experiential agencies, production … dull ads are said to cost the marketing … spend. In sponsorship as in traditional advertising, it … impactful, emotionally resonant campaigns that capture the cultural …

  • Four ways technology is pushing the boundaries of sponsorship activation 17 Jun 2025 08:00 GMT

    … with media and sponsorship. This so-called … creative possibilities, and more diverse revenue streams. Advances in LED advertising … site activations, allowing marketing campaigns to bridge the … effective tools of communication – particularly among younger …

  • Famous Innovations appoints Shiv Sethuraman as chief transformation officer 09 Jul 2025 20:24 GMT

    Shiv SethuramanFamous Innovations, one of India's independent creative agencies, has announced the appointment of Shiv Sethuraman as chief transformation officer. A proven industry leader with over two decades of global experience, Sethuraman will …

  • adam&eveDDB appoints Rani Patel as Brand and Business Partner 10 Jul 2025 17:03 GMT

    … amp;eveDDB from progressive advertising agency CALLING, where she … platform first strategy and creative thinking. Before launching … Collaborations at youth marketing and purpose agency, Livity. … work includes an Adidas London campaign championing female …

  • AI Agents Become Data Gatekeepers 10 Jul 2025 16:01 GMT

    … for the next era of advertising and marketing are upon us with … these autonomous tools to work advertisement advertisement Advertisers have long held personalization as … Face, Cartier, Marks & Spencer, Adidas, LexisNexis, Qantas, United Natural Foods …

  • Syracuse Fans Have Made a Decision on Fran Brown’s QB1 Through Latest NIL Revelation 11 Jul 2025 06:21 GMT

    … receivers are inking deals with Adidas. And quarterbacks are spurning Nike … to sign with the NIL agency Network, joining Michael Vick and … piling up wins. ADVERTISEMENT Article continues below this ad The quarterback showdown …

  • Kanye West Accused of Sexual Battery, Sex Trafficking by Former Assistant 10 Jul 2025 16:55 GMT

    … when and if law enforcement agencies would show up to her … Gap, Universal Music Group, CAA, Adidas, Balenciaga and more. Earlier this … purchased a local Super Bowl ad that directed viewers to his …

  • Nike’s Downfall and what fashion can learn from it 10 Jul 2025 12:37 GMT

    advertising and communication (including contracts with athletes, media investment, brand campaignssponsorships such as Lamine Yamal (now with Adidas), … relevant as the creative director or the … power of communication and marketing; then sports marketing, with …

  • Kevin Quiambao set for more NBA workouts before Gilas duty 10 Jul 2025 13:29 GMT

    … League. Article continues after this advertisement READ: Kevin Quiambao misses … “I’ve been in communication with KQ and he has … the unveiling of the Adidas-designed new Gilas Pilipinas … . Article continues after this advertisement READ: Kevin Quiambao’s …

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