Evolving Challenges in Digital Attribution In the fast-paced world of digital marketing, accurately measuring the impact of campaigns has become increasingly complex, particularly on platforms like TikTok where user behavior blends entertainment with …

… their audience. Aim for ‘great ad’ Success isn’t hiding the fact …

LAS VEGAS — While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized. The use of artificial intelligence could transform the way brands measure and …

Football StadiumAdobeStock_467552381 Every February, Americans stock up on chips and dip and hunker down in front of the TV to watch the biggest event in advertising — the Super Bowl. With over 100 million viewers glued to their screens, brands pull out …

Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 …

In today's digital landscape, the ability to adapt quickly is a game-changer for businesses.   With real-time analytics, companies can track their digital marketing efforts as they happen, empowering them to make swift adjustments and optimize their …

… , Defined: Long-Form Content Drives Ad Success. The joint study was fielded …

Welcome to our Tech Roundup, where we bring you the biggest stories in technology and innovation in Brazil and Latin America. This week: an AI-driven tool designed to enhance the creative aspects of advertising and social media campaigns. Vidmob, a U.S.- …

In the wake of her latest film’s triumph, Deepika Padukone took a moment to connect with her fans in a virtual meet-up, showing immense gratitude for their continued support. The blockbuster success of ‘Kalki 2898 AD’ has been met with widespread acclaim, …