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- Advertising Spending
- Online Advertising Spending

Advertising Spending Newsletter

Video Ad Spending to Set Record for a Midterm Cycle in 2026 18 Nov 2025 02:30 GMT
… ads next cycle. The projected ad spending means that 2026 will look … saw $9.8 billion in ad spending. A new report from Cross … .2 billion in expected video ad spending. That marks a 2 percent …
New TV Season So Far: Slight Increase In Impressions, Ad Spend 14 Nov 2025 20:28 GMT
Nearly two months in, the new TV season -- with the new Nielsen Big Data + Panel measurement in tow -- has seen a 8% rise in impressions to 446.5 billion among nine top TV networks, according to estimates from EDO Ad EnGage. Advertising revenue is up 5% to …
Strategies to Turn Experiential Marketing into a Startup Goldmine 19 Nov 2025 06:07 GMT
… 50K+ annual fests for zero-ad-spend virality. Case Study: boAt was …
‘Why buy the cow?’ IAB Tech Lab warns publishers over AI traffic losses 19 Nov 2025 06:03 GMT
… latest annual report found online advertising expenditure reached $17.2 billion in …
For CTV Publishers, the Future Is Predictive, Not Reactive 19 Nov 2025 00:11 GMT
… of digital display ad spend and 89.4% of video ad spend in the … increasingly important as US CTV ad spending grows from $25.09 billion …
Franchise businesses have long been plagued by scandals. Domino’s is just the latest 18 Nov 2025 20:11 GMT
… . Advertising costs on the rise Advertising expenditure comes from what is now …
Dupe Culture Is Taking Over the Beauty World. Here’s the Company Leading the Knock-Off Race 18 Nov 2025 19:44 GMT
… . “Borrowing community is the new ad spend,” she says. “No one’s …
The Rebel 50 18 Nov 2025 19:26 GMT
… in solidarity with Gaza, pulled ad spend from Meta and X and …
Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration 18 Nov 2025 18:28 GMT
… a $4.22 return on ad spend on premium CTV. In addition …
Google To Advance Bidding Strategy In Ads 18 Nov 2025 17:31 GMT
… getting the most return on ad spend (ROAS). “By optimizing for conversion …

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