We already brought you the early details on Target’s massive upcoming Prime Day competitor sale known Circle Week, and now we have a look at the official 50-page ad to give you more details. Unlike what we have seen from Best Buy and Walmart, as well as …

… the members from independently cutting advertising deals.    Girl group NewJeans [ADOR]   “It …

SoundCloud has extended its exclusive advertising partnership with SiriusXM subsidiary AdsWizz, extending the latter’s role as the audio streaming platform’s primary ad sales representative across 14 European markets through 2025. The alliance, first …

The Federal Trade Commission has blessed Omnicom’s $13.7 billion purchase of Interpublic Group on the condition that the ad agency agrees not to exclude publishers or advertisers based on their political views.  Register for limited access Register to …

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the business unit attached to the e-commerce giant. …

Needham analyst Laura Martin maintained Taboola.com TBLA with a Buy and raised the price target from $3.34 to $4.50 on Tuesday. Martin backed the rerating, citing Taboola’s exclusive supply, unique data, self-service, CTV, generative AI-driven cost savings …

In what the companies say gives brands access to the “largest authenticated CTV footprint in the U.S.,” Roku and Amazon Ads have announced a major premium streaming ad-inventory integration exclusively through the Amazon DSP. The two streaming businesses …

Roku Inc (NASDAQ:ROKU) shares jumped almost 10% after the TV streaming platform announced a new partnership with Amazon Ads, which will create the largest authenticated connected TV (CTV) footprint in the US.   The integration makes Amazon’s demand-side …

… alternatives when deals underperform. Digital advertising deals between advertisers and publishers, as …