… on client spending.” Strategic communications network FGS Global, however, … decline in China. The group remained bullish, saying the … out at our Capital Markets Day at the end … through our intelligent marketing operating system WPP Open, including the …

… with huge potential for advertisers. Here, we outline … owned Libresse and its creative ad agency AMV BBDO have been … market average (up 22% versus 13% overall). Colgate ‘Smile Stories’ by WPP … but has also effectively communicated its brand purpose. Nurofen …

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… also helps to resonate every communication more with its audiences… social media posts to targeted ads to live experiences, becomes … most of its creative and media duties to WPP in 2021, the … the brand’s agency operations and drive speed to market to foster …

… Bidding (RTB) Global Market Report 2024 – Market Size, Trends, And … ., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., … Real Time Bidding (RTB) Market Segments • By Ad Format: RTB Image, RTB … process by which digital advertising inventory is bought and …

… of a contraction in advertising spend by technology clients, … brand rather than tactical marketing. He said clients feel … WPP reported “really good progress, and strong execution” by creative … -- the combination of communications agencies Hill & Knowlton …

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… recently piloted new ad formats like pause ads and secured primetime … Ticket. Google started running ads in Shorts two years ago … with the agency network’s Open operating system. WPP works with … change to the search advertising market since its inception.”

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