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Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change
26 Apr 2024 13:00 GMT
… group includes brands agencies and climate experts from companies including: IPG, Dentsu, Omnicom … , WPP, Publicis, Havas, Boston Consulting Group, Google, Meta … independent creative and production agencies. For more information, please …
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David Yurman Names PHD Global Media Agency of Record
25 Apr 2024 00:44 GMT
… shared with ADWEEK. Omnicom Media Group (OMG) and its agency brands last year … embraced an agency as a … group’s Omni software, a global operating system that allows OMG agencies …
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The Amazon Rainforest ‘Tops’ Forbes Richest World Billionaires List in Ad Campaign
29 Apr 2024 04:02 GMT
… its Brazilian agency, Africa Creative, which is part of Omnicom Group’s DDB …
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The Amazon Rainforest ‘Tops’ Forbes’ Billionaires
26 Apr 2024 18:58 GMT
… its Brazilian agency, Africa Creative, which is part of Omnicom Group’s DDB …
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WARC Rankings 2024: Media 100 announced – the world’s most awarded campaigns and companies for media
25 Apr 2024 17:16 GMT
… was a true collaboration between agency and client as equal … the most awarded independent media agency.
#1 Network for media: … as last year, with Omnicom Group in 2nd place, but narrowing … HUGELY talented teams and agency partners who continue to innovate …
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Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences
25 Apr 2024 15:42 GMT
… currently partnering with Omnicom Group’s OMG, the independent agency RPA and the … online retailer Wayfair. Interpublic Group’s … rather than reaching a small group too often,” Gould says. Many …
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NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
29 Apr 2024 23:02 GMT
… deal terms and goals. Omnicom Media Group is an early adopter of … Kristen O’Hara, VP of agency, platforms and client solutions at …
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Google Touts Programmatic Video Capabilities and DSP at NewFronts
29 Apr 2024 20:57 GMT
… Kristen O’Hara, vp of agency, platform and client solutions at … and media in-housing at Omnicom Media Group, who helped develop the …
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
29 Apr 2024 04:54 GMT
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“Sir Martin assembled a group of companies that had in … BrandTech Group, which arguably hasn’t acquired as many agencies as … other measured media.
Omnicom’s media agency PHD won luxury jeweler … CCO Jamie Venorsky … Digital agency Hero Digital hired Brandon …
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A top exec at PR giant Edelman lays out its plan to invest in generative AI
26 Apr 2024 16:04 GMT
… , like Interpublic Group's Weber Shadwick and Omnicom-owned FleishmanHillard, often … struggle to compete for budgets from other agencies … IPG's specialized digital agencies like R/GA and …