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NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
29 Apr 2024 23:02 GMT
… off the 2024 Interactive Advertising Bureau (IAB) NewFronts … hour presentation:
Through Publisher Advertiser Identity Reconciliation (PAIR), … terms and goals. Omnicom Media Group is an early … Privacy Sandbox alternative to advertisers and regulators. By …
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Vinny Abhishek joins Omnicom Media Group
29 Apr 2024 15:16 GMT
Previously, he was working with Cheil as a business head.Vinny Abhishek has been appointed as AVP and head of commerce business at Omnicom Media Group. Previously, he was working with Cheil as a business head. Abhishek will be responsible for leading OMG…
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It's Google's World And Planners & Buyers Are Just Living In It
30 Apr 2024 17:17 GMT
… should get a copy of Omnicom
Media Group Global Head of Programmatic …
scatter buys throughout the year.
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Dubbed "Commitment Optimizer,… historically existed in the upfront advertising marketplace by giving agency media …
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Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change
26 Apr 2024 13:00 GMT
… purpose of the group is to “harness advertising’s power to support … behavior change.” The supporter group taps into advertisers’ immense power to positively … : IPG, Dentsu, Omnicom, WPP, Publicis, Havas, Boston Consulting Group, Google, Meta, WildAid …
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Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences
25 Apr 2024 15:42 GMT
… a new tip for TV advertisers: Stop beaming so many … is currently partnering with Omnicom Group’s OMG, the independent agency … a small group too often,” Gould says. Many advertisers have grown … their inventory so that advertisers can place commercials more …
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Omnicom Media Group ropes in Saurabh Kundra as business director- investments
25 Apr 2024 12:04 GMT
This is his second stint with the company. He was earlier associated with the company as a senior executive and later manager of digital implementation. Saurabh has 9 years of professional experience in various companies including Businessworld, sharekhan, …
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The Amazon Rainforest ‘Tops’ Forbes Richest World Billionaires List in Ad Campaign
29 Apr 2024 04:02 GMT
… Creative, which is part of Omnicom Group’s DDB Worldwide.
“Over more … a concept that transcended traditional advertising norms because we believed the …
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The Amazon Rainforest ‘Tops’ Forbes’ Billionaires
26 Apr 2024 18:58 GMT
… billionaires in a special advertising campaign by global … which is part of Omnicom Group’s DDB Worldwide.
“Over … to innovative thinking in advertising and editorial standards.
“ … concept that transcended traditional advertising norms because we believed …
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WARC Rankings 2024: Media 100 announced – the world’s most awarded campaigns and companies for media
25 Apr 2024 17:16 GMT
… same as last year, with Omnicom Group in 2nd place, but … gap between WPP, and Interpublic Group ranked third.
#1 Brand … to 3rd place.
#1 Advertiser for media: Unilever
Unilever remains … between it and the other advertisers. Overall, 28 brands contributed …
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Digital Media Awards 2024 winners revealed
25 Apr 2024 13:13 GMT
… in Hong Kong
Hivestack/ Omnicom Media Group/ L'Oreal … Marketing
Assembly
Mandarin Oriental Hotel Group
China
Bronze
PizzaHut Delivery I … Read the SCMP
Assembly
SCMP Advertising
Hong Kong SAR
Best Use …