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Telcos can transform the UK ad industry for the better
06 Jun 2024 05:34 GMT
… adtech service sold direct to advertisers and ad agencies. By integrating all existing … is also a monopoly that Ofcom has in its sights.
… between the two with some ads deployed in a highly … inventory into cross-media campaigns and optimise the balance between …
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Social media giants in the spotlight as parties throw money at online ads
05 Jun 2024 05:40 GMT
… spent more on online ads by a significant margin … law for online political campaigning entered into force, … made to Ofcom.
But non-broadcast political advertising, including … political advertising.
One recent study in the Political Communication journal …
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‘The first TikTok election’: are Sunak and Starmer’s digital campaigns winning over voters?
01 Jun 2024 18:31 GMT
… question came from digital marketing guru Mike Harris and … s campaign manager, Morgan McSweeney, earlier this year. Digital advertising is … people to install ad blockers or skip the ads.
“We … the less flashy forms of communication – email, texts and websites …
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UK election 2024: TikTok becomes a battleground for Conservatives, Labour during campaign
30 May 2024 12:22 GMT
… Chadwick, professor of political communication at Loughborough University.
“The … country’s media regulator Ofcom.
The figure rose to … that parties cannot buy ads to target specific audiences. … to control online advertising during campaigns over recent election …
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Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads
29 May 2024 14:59 GMT
… s.
From July, the sponsorship and product placement deal will … any of that revenue.
Ofcom launched the first public consultation … figures shrivel, traditional TV ad revenue is falling at its … often skippable. Traditional TV advertising spots are expensive to buy …
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AD FEATURE: The UK’s only Which? recommended broadband provider is now available in Chatham and Gillingham
24 May 2024 18:50 GMT
Having partnered with open access, fibre-only operator CityFibre, the award-winning broadband provider Zen Internet is following the rollout of full fibre broadband across Chatham and Gillingham with plans to link as many homes as possible to a more …
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AD FEATURE: Zen, the UK’s only Which? recommended broadband provider available in Bolton on the CityFibre network
24 May 2024 17:31 GMT
Having partnered with open access, fibre operator CityFibre, award-winning broadband provider Zen Internet is following its rollout of full fibre broadband across Bolton. Buffering and slow internet connections will soon be a thing of the past for …
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AD FEATURE: The UK’s only Which? recommended broadband provider Zen brings full fibre to homes across Scotland
24 May 2024 15:57 GMT
Zen Internet is continuing to facilitate access to full fibre broadband to homes across Aberdeen, Dundee, Edinburgh and Glasgow. The full fibre service with Zen that is delivered over the CityFibre network aims to transform the digital landscape in these …
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Social media fuelling knife crime and gang violence says campaigners
23 May 2024 08:58 GMT
… including illegal “zombie knives”.
Campaigners say these platforms have … which such weapons are advertised or unboxed, some promoting … Steel Warriors’ Head of Marketing and Community Christian d’ … World Record winners and sponsored athletes.
D’Ippolito said …
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GB News faces potential sanction from Ofcom
21 May 2024 09:26 GMT
… linked and timely programmes”, Ofcom said.
Major matter
In … to broadcast a statement of Ofcom’s findings.
‘Alarming development’ … brands to discuss with their agencies, and one that will … by ISBA to ‘create an advertising environment that is transparent, …