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$850 Millennium Falcons and $680 Titanics: Grown-ps are now a gold mine for Lego
14 Apr 2024 08:07 GMT
… up builders, often rediscovering Lego after what aficionados refer to … made a series of ads aimed at older builders … Julia Goldin, Lego’s chief product and marketing officer.
Lego already produced … AFOLs, now travel to Lego exhibitions to display their …
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SASKO 'Siyasizana' campaign hands over second playground
09 Apr 2024 15:23 GMT
The 2024 Sasko Siyasizana initiative has announced that it has continued in its efforts to create child friendly environments through the Better-Quality Play initiative. The brand has handed over another playground to Emthethweni Primary Schools in KwaZulu …
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Commerce Canal Establishes Partnership With Streaming Service Advertiser Vibe
09 Apr 2024 00:00 GMT
… -- Today, global eCommerce agency Commerce Canal officially announced an … including massive reach, unskippable ads, premium inventory, the immersive … for over 50 brands (LEGO Wear, NFL, NBA, MLB … TV Ad Platform empowering marketers of all sizes to advertise …
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Moment Marketing: Of case studies and why brands should consider the Power and Perils of this #MarketingTrend
06 Apr 2024 11:43 GMT
… Bowl to create impactful moment marketing campaigns that resonate with audiences worldwide … the popularity of “The Mandalorian,” Lego created a limited-edition Baby … avoid messages that backfire. The Advertising Standards Council of India (ASCI …
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I can see why brands are banning AI in their advertising
04 Apr 2024 08:57 GMT
… generative AI is revolutionising creative work, while potentially putting … are growing wary. While advertising agencies are reportedly keen to embrace … in their contracts with ad agencies to ban creatives from … images of menu items. Lego angered fans with the …
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Advertisers' federation investigated for scheme to demonetize conservative content
03 Apr 2024 19:34 GMT
… foundation for his 2024 presidential campaign.
That announcement, according to the … for consumers, reducing risks for advertisers, developing credibility for digital platforms … ."
Partners announced then included LEGO Group, Procter & Gamble, …
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Red Bull gives Akcelo wings, creative account
02 Apr 2024 00:17 GMT
Independent agency Akcelo has won Red Bull’s creative account after … Fire and Howatson+Company.
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Red Bull also declined to … made responsible for strategy, creative and design across the … list, which also includes LEGO, Gatorade, McDonald’s and …
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Empowering Cayman Islands Women Entrepreneurs: Lessons from LEGO’s Success
28 Mar 2024 00:28 GMT
… and a commitment to inclusive marketing.
Understanding the Audience
For Cayman … is LEGO’s shift towards inclusive marketing. By moving away from gendered advertising … environment.
Empowerment and Representation
LEGO’s recent campaigns, such as “Play …
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California Police Ordered to Cease Photoshopping ‘Lego Heads’ Over Suspects’ Faces
27 Mar 2024 22:08 GMT
… to stop digitally photoshopping Lego heads on arrested suspects’ … rights.”
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The Murrieta Police Department began using Lego heads to … Instagram page showed the lego heads with different facial … ; even suspects,” the police agency said.
“In order to …
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How entertainment brands such as Disney and Lego ensure campaign effectiveness
25 Mar 2024 16:04 GMT
… Sidlova, Kantar’s creative thought leadership director, says … shows that entertainment ads have licence to … BLT
Ad agency BLT’s striking print advertisement for Hotel … campaign.
Lego ‘Girls Can Achieve Anything’ by The Lego Agency
This simple and fun Lego ad …