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    • Google's Chrome & Advertising

Google's Chrome & Advertising Newsletter
  • Google Takes Questions Over Ads as US Trial Comes to a Close 04 May 2024 01:31 GMT

    … the lucrative advertising business Google runs by placing ads in search … and Chrome.  In its defense, Google argued that search ads are … to invest in improving its ad technology. But it’s … generated from an automated news agency feed without modifications to …

  • Why Google Chrome Still Tracks You 03 May 2024 18:07 GMT

    … tracking cookies that underpin Chrome’s advertising machine rolls on for … good. But the targeted marketing industry they feed needs an … -level topics to guide advertising rather than very specific … them individually. But the ad industry argues that this creates …

  • Marketing Execs React to New Google Cookie Deprecation Timeline 03 May 2024 14:03 GMT

    … on privacy-first advertising strategies. Industry adaptation … cookie-related campaign plans. Marketing executives are … exploring the implications of this delay for their agency … and measure their campaigns after Chrome is updated. …

  • Urgent warning to Android users over fake Chrome updates that could drain your bank account and leak your location 01 May 2024 19:42 GMT

    … an update to Google Chrome for Android, at … impersonating Google's ads for updates. Worse, … Chrome update ads, but their 'retrospective analysis' discovered prior hacking campaigns … scammers. Users should avoid sponsored links and install malware …

  • Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important 01 May 2024 15:24 GMT

    … social media company or ad network, and they … of ITP and Google Chrome's impending deprecation … precise effect of digital advertising campaigns is under threat, presenting … informed decisions about marketing strategy and campaign optimizations. Some other …

  • Media agencies weigh in on 'advertising’s longest saga' 30 Apr 2024 23:33 GMT

    advertising solutions and isn’t at all surprising, according to media agencies … time reviewing their marketing technology stack, assessing their … for more effective communication, and implementing impartial, … 6,000 cookieless campaigns for our clients …

  • Top 10 ChatGPT and AI Chrome Extensions for Enhanced Web Browsing 30 Apr 2024 12:48 GMT

    … , and information management. Chrome extensions, powered by AI … in content creation and communication in over 30 languages … Creativity on Demand: Generates creative, engaging content based on … types of marketing copy, enhancing online campaigns. WriteSonic is …

  • Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay 30 Apr 2024 05:27 GMT

    Chrome is a foregone conclusion, the pain felt by advertisers … multiple times, marketers and agency execs believe the need to … a decline in marketing metrics visibility. Ad costs have increased … managing director of social agency Supernova, when asked about …

  • Cookies delay goes to advertiser trust 28 Apr 2024 22:50 GMT

    … dollars into Google’s marketing platform despite the unpredictability … and director of independent advertising services agency Audience Group, said … iOS devices and non-Chrome browsers." Have something … breaking stories and campaigns throughout the day.

  • ABP COTT Roundtable unveils insights into India's booming OTT landscape 03 May 2024 11:51 GMT

    Featuring a panel of personalities from the entertainment industry & brands, including Ashnoor Kaur (actor and influencer), Akshay Oberoi (actor), Shruti Sinha (TV personality), Snehil Dixit Mehra aka BCAunty (actor and influencer), Nidhi Bisht (actor …

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