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Google Takes Questions Over Ads as US Trial Comes to a Close
04 May 2024 01:31 GMT
… the lucrative advertising business Google runs by placing ads in search … and Chrome. In its defense, Google argued that search ads are … to invest in improving its ad technology. But it’s … generated from an automated news agency feed without modifications to …
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Why Google Chrome Still Tracks You
03 May 2024 18:07 GMT
… tracking cookies that underpin Chrome’s advertising machine rolls on for … good. But the targeted marketing industry they feed needs an … -level topics to guide advertising rather than very specific … them individually.
But the ad industry argues that this creates …
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Marketing Execs React to New Google Cookie Deprecation Timeline
03 May 2024 14:03 GMT
… on privacy-first advertising strategies.
Industry adaptation … cookie-related campaign plans. Marketing executives are … exploring the implications of this delay for their agency … and measure their campaigns after Chrome is updated. …
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Urgent warning to Android users over fake Chrome updates that could drain your bank account and leak your location
01 May 2024 19:42 GMT
… an update to Google Chrome for Android, at … impersonating Google's ads for updates.
Worse, … Chrome update ads, but their 'retrospective analysis' discovered prior hacking campaigns … scammers. Users should avoid sponsored links and install malware …
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Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
01 May 2024 15:24 GMT
… social media company or ad network, and they … of ITP and Google Chrome's impending deprecation … precise effect of digital advertising campaigns is under threat, presenting … informed decisions about marketing strategy and campaign optimizations.
Some other …
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Media agencies weigh in on 'advertising’s longest saga'
30 Apr 2024 23:33 GMT
… advertising solutions and isn’t at all surprising, according to media agencies … time reviewing their marketing technology stack, assessing their … for more effective communication, and implementing impartial, … 6,000 cookieless campaigns for our clients …
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Top 10 ChatGPT and AI Chrome Extensions for Enhanced Web Browsing
30 Apr 2024 12:48 GMT
… , and information management.
Chrome extensions, powered by AI … in content creation and communication in over 30 languages … Creativity on Demand: Generates creative, engaging content based on … types of marketing copy, enhancing online campaigns.
WriteSonic is …
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Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
30 Apr 2024 05:27 GMT
… Chrome is a foregone conclusion, the pain felt by advertisers … multiple times, marketers and agency execs believe the need to … a decline in marketing metrics visibility.
Ad costs have increased … managing director of social agency Supernova, when asked about …
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Cookies delay goes to advertiser trust
28 Apr 2024 22:50 GMT
… dollars into Google’s marketing platform despite the unpredictability … and director of independent advertising services agency Audience Group, said … iOS devices and non-Chrome browsers."
Have something … breaking stories and campaigns throughout the day.
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ABP COTT Roundtable unveils insights into India's booming OTT landscape
03 May 2024 11:51 GMT
Featuring a panel of personalities from the entertainment industry & brands, including Ashnoor Kaur (actor and influencer), Akshay Oberoi (actor), Shruti Sinha (TV personality), Snehil Dixit Mehra aka BCAunty (actor and influencer), Nidhi Bisht (actor …