-
Is there a place for 'fake OOH' ads in the industry?
02 May 2024 06:23 GMT
… The Maybelline Eyelash Curler ad and Jacquemus' … entertaining campaign possible. The less they resemble (fake) advertisements, the … the minds of others. British Airways faced backlash last year … creative director at DDB Group Hong Kong, says that fake ads …
-
British Airways turns to ‘boldness’ in challenging environment
11 Apr 2024 04:17 GMT
The Media Plan
British Airways’ latest brand campaign has leaned heavily on AV … consideration that would inform both creative and media, and the message … with British Airways across channels including brand lift studies, YouGov Brand Ad Awareness …
-
'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads
22 Apr 2024 10:17 GMT
… s advertising watchdog to ban the ad campaign and … campaign groups argued the marketing breaches the UK advertising … with spoof ads criticising continued advertising for airports … advertising and sponsorship by six major airlines - Air France, British Airways …
-
Campaigners lodge greenwashing complaint over Luton Airport expansion advertising
22 Apr 2024 08:34 GMT
… Grounded and Possible, regards ads seen on billboards on … will rule against these ads promptly, but verdicts against … 1 spent on advertising and sponsorship by Air France, British Airways, KLM, Lufthansa … the ASA banned an ad campaign from Lufthansa stating that …
-
These ingenious billboards put an artistic twist on famous iPhone ads
21 Apr 2024 10:41 GMT
… s "Shot On iPhone” campaign has been showcasing the prowess … .
Faber-Castell's campaign is the work of DAVID … on Apple's own campaign in the interpretation, the … of the best billboard advertising and the new British Airways ads. Prefer to stick …
-
Usain Bolt Teams Up With Unilever For “Dirt Is Good” Detergent Campaign
19 Apr 2024 03:57 GMT
… as part of its advertising campaign. Wonder Wash will launch … According to British publication, Marketing Beat, the campaign will run across … a marketing juggernaut with more than a dozen sponsors for … as well as Nippon Airways, Enertor, and Australian …
-
Why British Airways’ New Campaign Rips Up the Advertising Rulebook
01 Apr 2024 16:58 GMT
British Airways' bold new advertisements come as the … .
Gordon Smith
Is British Airways’ new ad campaign a masterclass or a … and they break almost every marketing convention.
There’s no … Uncommon Creative Studio – an agency known for its quirky campaigns. …
-
For fakes’ sake, let’s talk about ‘real ads’
17 Apr 2024 17:45 GMT
… campaign is blasphemy right? Creative mockups made before the real campaign … of naff, ineffective advertising there are? Anyway, … , British Airways, take that!
Uncommon, you thought your ad was … friendly neighborhood B2B marketing titles employ people who …
-
People really love the new British Airways ads
29 Mar 2024 16:40 GMT
… ;s what British Airways is aiming for in its latest campaign, dubbed … , senior director of brand and creative at ATP Tour, wrote: … #39;s British Airways brand.
Harry Lang, VP of marketing at Kwalee … curated the music.
For more advertising news, see the Coca- …
-
British Airways’ outdoor ads capture passenger’s faces at 35,000ft
28 Mar 2024 22:18 GMT
… creative studio Uncommon is part of the ongoing ‘A British … on this shared experience, British Airways has flipped the script and … through our newest OOH advertising series by capturing the … new OOH campaign to keep showcasing what makes British Airways so …