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    • British Airways & Marketing

British Airways & Marketing Newsletter
  • Is there a place for 'fake OOH' ads in the industry? 02 May 2024 06:23 GMT

    … The Maybelline Eyelash Curler ad and Jacquemus' … entertaining campaign possible. The less they resemble (fake) advertisements, the … the minds of others. British Airways faced backlash last year … creative director at DDB Group Hong Kong, says that fake ads

  • British Airways turns to ‘boldness’ in challenging environment 11 Apr 2024 04:17 GMT

    The Media Plan British Airways’ latest brand campaign has leaned heavily on AV … consideration that would inform both creative and media, and the message … with British Airways across channels including brand lift studies, YouGov Brand Ad Awareness …

  • 'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads 22 Apr 2024 10:17 GMT

    … s advertising watchdog to ban the ad campaign and … campaign groups argued the marketing breaches the UK advertising … with spoof ads criticising continued advertising for airports … advertising and sponsorship by six major airlines - Air France, British Airways

  • Campaigners lodge greenwashing complaint over Luton Airport expansion advertising 22 Apr 2024 08:34 GMT

    … Grounded and Possible, regards ads seen on billboards on … will rule against these ads promptly, but verdicts against … 1 spent on advertising and sponsorship by Air France, British Airways, KLM, Lufthansa … the ASA banned an ad campaign from Lufthansa stating that …

  • These ingenious billboards put an artistic twist on famous iPhone ads 21 Apr 2024 10:41 GMT

    … s "Shot On iPhone” campaign has been showcasing the prowess … . Faber-Castell's campaign is the work of DAVID … on Apple's own campaign in the interpretation, the … of the best billboard advertising and the new British Airways ads. Prefer to stick …

  • Usain Bolt Teams Up With Unilever For “Dirt Is Good” Detergent Campaign 19 Apr 2024 03:57 GMT

    … as part of its advertising campaign. Wonder Wash will launch …   According to British publication, Marketing Beat, the campaign will run across … a marketing juggernaut with more than a dozen sponsors for … as well as Nippon Airways, Enertor, and Australian …

  • Why British Airways’ New Campaign Rips Up the Advertising Rulebook 01 Apr 2024 16:58 GMT

    British Airways' bold new advertisements come as the … . Gordon Smith Is British Airways’ new ad campaign a masterclass or a … and they break almost every marketing convention.  There’s no … Uncommon Creative Studio – an agency known for its quirky campaigns.  …

  • For fakes’ sake, let’s talk about ‘real ads’ 17 Apr 2024 17:45 GMT

    campaign is blasphemy right? Creative mockups made before the real campaign … of naff, ineffective advertising there are? Anyway, … , British Airways, take that! Uncommon, you thought your ad was … friendly neighborhood B2B marketing titles employ people who …

  • People really love the new British Airways ads 29 Mar 2024 16:40 GMT

    … ;s what British Airways is aiming for in its latest campaign, dubbed … , senior director of brand and creative at ATP Tour, wrote: … #39;s British Airways brand. Harry Lang, VP of marketing at Kwalee … curated the music. For more advertising news, see the Coca- …

  • British Airways’ outdoor ads capture passenger’s faces at 35,000ft 28 Mar 2024 22:18 GMT

    creative studio Uncommon is part of the ongoing ‘A British … on this shared experience, British Airways has flipped the script and … through our newest OOH advertising series by capturing the … new OOH campaign to keep showcasing what makes British Airways so …

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