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    • Automobiles & Advertising

Automobiles & Advertising Newsletter
  • Land Rover is accused of sexism for not featuring enough female drivers in its adverts 23 Sep 2019 11:15 GMT

    … it confirmed through advertising that it's a car for men … added: 'More women buy cars than men but more men … is nothing wrong with this ad. Chill!' Mariella replied: … customers?' Recent Land Rover ads have featured Brit model Adwoa …

  • YouTube taps machine learning to serve the best contextual ads for each user 23 Sep 2019 11:10 GMT

    … “the most efficient combination” of ad formats at the individual user … the best ads for them, and thus maximizing the advertiser’s reach … some big-name brands, including auto-giant Ford, which YouTube said …

  • Deceptive Social Media Ads Pull at Heartstrings of Consumers 22 Sep 2019 13:31 GMT

    … Media Ads Pull at Heartstrings of Consumers Social media advertising is … reports of Facebook and Instagram ads that take advantage of … Instagram feed, you see an ad from a small business selling … unreachable or reply with an auto-responder. In reality, the …

  • Beautiful Tesla Roadster Ad Created By Billy Crammer 21 Sep 2019 04:40 GMT

    … YouTube. In a spec ad he created of the Tesla … , “This is a conceptual ad created for fun. No monetary … of-mouth marketing, and also for having never purchased advertising. This high … video, you see people making cars, electric cars. Each footstep, each breath …

  • Driving change: Motorists host ad-hoc meetings across Brooklyn to undermine bike lanes 21 Sep 2019 01:06 GMT

    Photo by Kevin Duggan Bedford-Stuyvesant safe streets advocate Joe Paski (left) butted heads with former district leader Renee Collymore (right) at the “War on Cars” town hall in Fort Greene on Sept. 17. By Kevin Duggan Brooklyn Paper Subscribe You’ve …

  • GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video inserted in Sandboxed iFrames 20 Sep 2019 13:00 GMT

    … info) and better ad tracking metrics like clicks, ad viewability, and … to uncover the malicious auto-redirect ads. With programmatic advertising involving many different … online and mobile advertising ecosystems. The company ensures high ad quality and …

  • Automotive advertisers need to lift their game 20 Sep 2019 13:28 GMT

    … yet the majority of recent automotive advertising, according to a recent … Wunderman SA; Mongezi Mtati, marketing manager at Ornico; and John … had done better before. Car ads were not only about brand … were spot-on. The ad illustrated Kia Motors’ commitment …

  • Advertising in the automotive industry 20 Sep 2019 13:28 GMT

    Automotive AdForum, joined by a panel of advertising and marketing … industry leaders who analysed trends in the automotive … radio, print and TV ads, assessing whether they had … won consumers through effective advertising. It was a …

  • Pablo wins Citroen and launches debut ad during Rugby World Cup 20 Sep 2019 07:04 GMT

    … comfort and sophistication. The ad lampoons the adventure lifestyle clichés … used in many SUV ads. The 60-second spot … a bit different in the automotive segment. Nigel Owens has a … Souad Wrixen, Citroën UK’s marketing director, added: "We wanted …

  • The Story Behind Those Bizarre, Incredible <em>Lily’s Garden</em> Ads 20 Sep 2019 00:37 GMT

    … creative and uncanny forms of advertising. As Stravinsky once wrote, “ … is all contained within targeted ads, and they’re nearly … floating around cyberspace. In another ad, Lily texts Blaine messages … a car thief in the narrative, as in Grand Theft Auto. But …

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