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    • YouTube & Advertising

YouTube & Advertising Newsletter
  • Streaming was supposed to rescue the ailing TV ad business. It hasn’t. 12 May 2024 13:50 GMT

    … of its ad spending will go elsewhere. To promote its new … media’ Digital players including YouTube, Meta and TikTok and … Chief Marketing Officer Taylor Montgomery. Taco Bell wants its ads … TV ad spending would happen even faster if longtime advertisers weren …

  • Apple Apologizes for Dystopian Ad That Crushes Art Tools 12 May 2024 04:51 GMT

    After airing an astonishingly unnerving advertisement for the new iPad Pro earlier this week, Apple issued an apology on Thursday. The clip — which shows an array of creative tools such as a guitar, piano, trumpet, and bottles of paint being crushed by a …

  • Junk food marketing on videogame livestreaming platforms like Twitch increases purchases and consumption among teens 12 May 2024 03:39 GMT

    … share by hours watched), YouTube Gaming (15%), and … collaborating with brands and promoting their products, including foods … in-game advertising, advergames) or influencer food marketing (two key … time young people reported spending watching VGLSPs each week, …

  • Junk food advertising on Twitch could be influencing young people's food choices 12 May 2024 00:05 GMT

    … share by hours watched), YouTube Gaming (15%), and … collaborating with brands and promoting their products, including foods … in-game advertising, advergames) or influencer food marketing (two key … time young people reported spending watching VGLSPs each week, …

  • The YouTube Election: Social media emerges as key player in Indian polls 11 May 2024 18:30 GMT

    … party expenditures on political advertising. Between February 5 and … they did for Meta Ads across ad formats. BJP spent ` … blog. Challenges on Youtube While YouTube solves the traceability issue … researcher. “On YouTube, a lot of promotional videos of political …

  • Apple responds to criticism over iPad Pro advertisement 11 May 2024 10:52 GMT

    … Ad Sparks Outcry The “Crush!” ad, posted on Apple’s YouTube … giant hydraulic press. The advertisement drew immediate backlash from … to Ad Age, Apple’s Vice President of Marketing Communications, … and Public Reaction The controversy surrounding the ad prompted …

  • Women are binge drinking more than ever – and advertising is making it worse 11 May 2024 05:22 GMT

    … in the 21st century: simultaneously promoted drinking and dieting. Hard … in an alcohol or food advertisement, marketing is such an effective tool … between Just Eat and WKD ads. The rules for live … Up With the Kardashians/YouTube) “Marketers feed on this,” …

  • 12 Best Marketing Stocks to Buy 10 May 2024 23:41 GMT

    … -of-home advertising at 7.2%, followed by digital ad spending at 6 … year-over-year. Furthermore, YouTube ads generated a revenue of $8.09 billion … York-based company that provides advertising, marketing, and corporate communications services. In …

  • How One YouTube Video Changed the Course of Internet Culture 10 May 2024 23:03 GMT

    … , 2019, the famed YouTube beauty influencer Tati Westbrook posted … was covered in mainstream publications, like CNN and The … of brand deals and ad shares. Increasing their viewership … inauthentic promotion of products and the gaming of influencer marketing for …

  • Major donors largely mum on why they are fueling Julie Hoy’s mayoral campaign 10 May 2024 22:04 GMT

    … not related. The campaign reports available publicly show Julie Hoy, … that’s going to promote real estate ownership for … ,823 in-kind, buying YouTube ads and sending out mailers criticizing … Hoy’s campaign manager, said her campaign has been spending most of …

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