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6 major restaurant marketing flops
27 Mar 2024 01:21 GMT
Red Lobster's failed all-you-can-eat shrimp deal made us think about similarly failed marketing efforts. | Photo: Shutterstock.
Marketing is a vital ingredient in the restaurant business. The industry is entirely too competitive for brands to dismiss …
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The Power of Food Reviewers: a Double-Edged Sword in Restaurant Marketing
16 Feb 2024 21:21 GMT
… impact of food reviewers on restaurant marketing is a complex issue that …
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The rising superpowers of Charlotte social media influencers
27 Mar 2024 15:30 GMT
… a background in cooking and restaurant marketing into creating restaurant reviews for …
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The Future of Restaurant Marketing: Marketing & Consumer Trends to Watch for in 2024
02 Jan 2024 22:00 GMT
evok advertising explores the latest restaurant marketing and consumer trends to watch … technology promise to fundamentally transform restaurant marketing. This coming year will test … of AI and automation with restaurant marketing is expected to create …
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In 2023, nostalgia, loyalty and value took center stage in restaurant marketing
20 Dec 2023 17:12 GMT
… there’s one lesson in restaurant marketing from the year, it’s … trends found their way into restaurant marketing, too. Girl math, the meme …
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Spring Bites and Pieces: Places to Try for the New Season
26 Mar 2024 11:56 GMT
… -week.
Morris Gut is a restaurant marketing consultant and former restaurant trade …
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St. John and Store By Store Debut Restaurant Marketing Podcast “Smart Takes”
07 Dec 2023 11:36 GMT
Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term …
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How To Take Advantage Of Video Reviews For Restaurant Marketing
01 Dec 2023 18:43 GMT
Eugene Varricchio, CEO, Franki Global Inc.
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There used to be just one type of restaurant review that truly mattered: That of the newspaper food critic. But the rise of crowdsourced review sites like Yelp, TripAdvisor and Google Maps shattered that …
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Matthew Mako’s Expert Insights: Effective Restaurant Marketing Strategies for Building a Strong Brand
29 Jul 2023 05:16 GMT
… is an essential part of restaurant marketing. Your restaurant needs a strong …
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How to Maximize Brand Experience in Your Restaurant Marketing Strategy
07 Jul 2023 16:15 GMT
We know that people’s trust in advertising is waning—Nielsen’s 2021 “Trust in Advertising” report showed that 66 percent of consumers in North America ignore mobile ads and that the most trusted “channel” for advertising are recommendations from people you …