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UK ad spend hits £36.6bn in 2023 amid real terms contraction
24 Apr 2024 23:20 GMT
… a total of £28.7bn. Out-of-home was the only other channel … the only sectors to increase ad spend – excluding search and … classified formats.
Ad spend growth set to exceed … £9.7bn, led by digital out-of-home (up 18.1%), BVOD (up …
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Retail media spend up 12% in 2023 as digital landscape shifts
24 Apr 2024 14:42 GMT
… , the UK’s digital ad market grew 11% last year … media.
Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers … CTV (21%) and digital out-of-home (12%), according to figures … and brand marketing?
Social video, which includes ads on platforms …
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Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network
24 Apr 2024 13:00 GMT
… media, today announced that Lamar Advertising Company, one of the largest outdoor advertising … billboards, allows advertisers to reach consumers … media owners. About Vistar Media:
Vistar Media is the home of out-of-home … -side platform, ad server and Cortex …
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Advertising’s longer term ROI more than double short term, study finds
24 Apr 2024 04:06 GMT
… audio, print, online video, out-of-home (OOH), online display and … , Ebiquity group director, marketing effectiveness, said he hopes … 7% of the full advertising-generated profit, with … allows advertisers to make better decisions regarding their media laydowns. …
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Australia’s first pet-focused media channel launches
24 Apr 2024 04:14 GMT
… Under the partnership, Fur Media will exclusively handle inbound … of digital and OOH media
Fur Media co-founder Nic … the media company’s offering for advertisers.
“We know advertisers are … pet media market and beyond. Its ever-growing digital out-of-home …
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oOh!media unveils Perth's first 3D anamorphic display
24 Apr 2024 01:44 GMT
… out-of-home has made its debut in Perth, with oOh!media launching … creative agency, client, media agency and media provider. The interactive … Pixel, is the first advertiser to feature on oOh!’ … s city centre.
Scitech marketing manager Lina Rudinskaite said …
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Digital ad spending on the increase
23 Apr 2024 23:20 GMT
… of digital channel media and out-of-home media.
The company… ad spending this year, while digital media will account for 45% and out-of-home … efficient brands and marketing to enhance their … total spending, and out-of-home media had the highest …
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Loop Media Discloses Communication from NYSE American
23 Apr 2024 22:50 GMT
… loop.tv.
About Loop Media, Inc.
Loop Media, Inc. (" … / streaming / digital out-of-home TV and digital signage platform … looking statements. Although Loop Media believes that the expectations … paid for by Loop Media. Loop Media';s Securities and …
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McDonald’s UK's new range of burgers makes consumers go ‘A little more Mmm’ in this operatic ad
23 Apr 2024 04:43 GMT
… , out-of-home (OOH), press, social media, radio, and digital.The ad opens … stretching across every single media channel, there really … McDonald’s UK and Ireland marketing director, Matt Reischauer added … complement the primary social media content, a custom …
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Real estate developer’s ‘sleazy’ billboard breaches Ad Standards
23 Apr 2024 04:46 GMT
An out-of-home (OOH) advertisement from Melbourne-based real … the Australian Association of National Advertisers (AANA) Code of Ethics. … .
The complaint claimed the ad was “sleazy, salacious and … with the product.”
The Ad Standards Community Panel found the …