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Outdoor Advertising Newsletter
  • UK ad spend hits £36.6bn in 2023 amid real terms contraction 24 Apr 2024 23:20 GMT

    … a total of £28.7bn. Out-of-home was the only other channel … the only sectors to increase ad spend – excluding search and … classified formats. Ad spend growth set to exceed … £9.7bn, led by digital out-of-home (up 18.1%), BVOD (up …

  • Retail media spend up 12% in 2023 as digital landscape shifts  24 Apr 2024 14:42 GMT

    … , the UK’s digital ad market grew 11% last year … media.  Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers … CTV (21%) and digital out-of-home (12%), according to figures … and brand marketing? Social video, which includes ads on platforms …

  • Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network 24 Apr 2024 13:00 GMT

    media, today announced that Lamar Advertising Company, one of the largest outdoor advertising … billboards, allows advertisers to reach consumers … media owners. About Vistar Media: Vistar Media is the home of out-of-home … -side platform, ad server and Cortex …

  • Advertising’s longer term ROI more than double short term, study finds 24 Apr 2024 04:06 GMT

    … audio, print, online video, out-of-home (OOH), online display and … , Ebiquity group director, marketing effectiveness, said he hopes … 7% of the full advertising-generated profit, with … allows advertisers to make better decisions regarding their media laydowns. …

  • Australia’s first pet-focused media channel launches 24 Apr 2024 04:14 GMT

    … Under the partnership, Fur Media will exclusively handle inbound … of digital and OOH media Fur Media co-founder Nic … the media company’s offering for advertisers. “We know advertisers are … pet media market and beyond. Its ever-growing digital out-of-home

  • oOh!media unveils Perth's first 3D anamorphic display 24 Apr 2024 01:44 GMT

    out-of-home has made its debut in Perth, with oOh!media launching … creative agency, client, media agency and media provider.  The interactive … Pixel, is the first advertiser to feature on oOh!’ … s city centre. Scitech marketing manager Lina Rudinskaite said …

  • Digital ad spending on the increase 23 Apr 2024 23:20 GMT

    … of digital channel media and out-of-home media. The company… ad spending this year, while digital media will account for 45% and out-of-home … efficient brands and marketing to enhance their … total spending, and out-of-home media had the highest …

  • Loop Media Discloses Communication from NYSE American 23 Apr 2024 22:50 GMT

    … loop.tv. About Loop Media, Inc. Loop Media, Inc. (" … / streaming / digital out-of-home TV and digital signage platform … looking statements. Although Loop Media believes that the expectations … paid for by Loop Media. Loop Media';s Securities and …

  • McDonald’s UK's new range of burgers makes consumers go ‘A little more Mmm’ in this operatic ad 23 Apr 2024 04:43 GMT

    … , out-of-home (OOH), press, social media, radio, and digital.The ad opens … stretching across every single media channel, there really … McDonald’s UK and Ireland marketing director, Matt Reischauer added … complement the primary social media content, a custom …

  • Real estate developer’s ‘sleazy’ billboard breaches Ad Standards 23 Apr 2024 04:46 GMT

    An out-of-home (OOH) advertisement from Melbourne-based real … the Australian Association of National Advertisers (AANA) Code of Ethics. … . The complaint claimed the ad was “sleazy, salacious and … with the product.” The Ad Standards Community Panel found the …

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