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Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
19 Apr 2024 04:29 GMT
… spaces like TikTok and streaming ads with emotive and sometimes … Gruner, head of strategy at Ogilvy California, later adding, “I … for programmatic out-of-home advertising to better meet decision … like TikTok and streaming ads to target decision makers …
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Ad Industry Icon Rory Sutherland to Advise DAIVID
19 Apr 2024 01:21 GMT
… , Vice Chairman of legendary ad agency Ogilvy UK, has joined creative … to automate the testing of ads across a range of … IPA (Institute of Practitioners in Advertising) and Chair of the … customer desires through conventional advertising; and he is the author …
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America
18 Apr 2024 22:01 GMT
… had been at Ogilvy as president of advertising for North America … for North America at Ogilvy.
At Ogilvy, Rizuto will be … global chief creative officer at Ogilvy.
Rizuto told ADWEEK that … Another friend of mine said, ‘advertising is the only business that …
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Pranav Sabhaney appointed as the vice president of strategy at Ogilvy
18 Apr 2024 10:51 GMT
Prior to FCB Interface, Sabhaney worked for various companies, including Sideways Consulting, Ogilvy One, Fisheye Creative Solutions, 72andSunny, and Law&Kenneth Saatchi & Saatchi.Sabhaney holds a Master's in Arts- Digital Media Management from …
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Clapboard was born out of a need to disrupt current revenue model of ad agencies: Varun Katyal
18 Apr 2024 03:10 GMT
… advertising agencies, the advertising folks receive better-paying offers. He, himself, quit Ogilvy … lifestyle brands and having shot ad films in various international locations … falling into place,” he shares.Ad films encompass a broad range …
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Ogilvy’s Talha B Mohsin moves on
17 Apr 2024 11:00 GMT
Talha B Mohsin, Ogilvy’s Executive Creative Director … Mudra, McCann, Contract, and Ogilvy have resulted in a few … McCann Erickson Mumbai and Contract Advertising.
Read more news about … People Movement, Internet Advertising,
Marketing, Digital Media, …
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Ogilvy ECD Talha B Mohsin leaves agency life after 22 years for the director’s chair
17 Apr 2024 04:02 GMT
In his long career, Mohsin has worked for agencies like Contract, DDB, McCann Worldgroup, Leo Burnett, and Digitas. He was two months short of spending a decade at Ogilvy.“My only hope is that my work going forward brings just as big a smile as the …
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Roundtable: The Global Rise Of B2B Influence
19 Apr 2024 10:55 GMT
The world of influencer marketing is nothing new to marketing and communications leaders, but much of its impact has been viewed through the prism of consumer engagement. In the B2B sector, the rise of influencers has been a less celebrated phenomenon but …
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Times Power of Print throws down the gauntlet to ad agencies
16 Apr 2024 17:20 GMT
… for agencies and made ads for advertisers calling them to … participate personally. The advertisements were written specifically for … about them. For instance, Ogilvy got their personalised copy … a five-star campaign from Ogilvy to get Suresh …
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BEI Confluence elevates Abhishek Gupta as joint managing director (JMD)
19 Apr 2024 07:50 GMT
… where he had joined from Ogilvy & Mather. In O&M …