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Mattel is getting into the FAST lane
25 Apr 2024 16:10 GMT
… Friends and Hot Wheels) and Mattel Jr. (preschool-focused, featuring … SVP and global head of marketing and media. Launching the … the last few months. Advertisers haven’t quite caught up … soon. According to Statista, ad revenue for FAST services worldwide …
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Mattel FAST channels on Samsung TV Plus in US
25 Apr 2024 14:12 GMT
… three 24/7 Free Ad Supported Streaming (FAST) channels on … Michelle Mendelovitz, Global Head of Mattel Television Studios. “We are … SVP, Global Head of Marketing & Media at Mattel. “In launching these … we know both viewers and advertisers will love.”
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Mattel to Bring Three Channels to Samsung TV Plus
25 Apr 2024 13:19 GMT
… three 24/7 Free Ad Supported Streaming (FAST) channels on … , SVP, Global Head of Marketing & Media at Mattel. “In launching these … that allows content owners and advertisers to engage consumers at scale …
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Mattel to Bring Three Channels to Samsung TV Plus
25 Apr 2024 13:11 GMT
… three 24/7 Free Ad Supported Streaming (FAST) channels on … , SVP, Global Head of Marketing & Media at Mattel. “In launching these … that allows content owners and advertisers to engage consumers at scale …
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Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
25 Apr 2024 03:01 GMT
… chief brand officer at Mattel, about the impact … and entertainment at Samsung Ads, has said, “one … platform marketing strategies.
Cross-platform marketing and targeting marketing differently … national offices for NBCUniversal Advertising and Marybeth Strobel, …
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Mattel, Inc. (NASDAQ:MAT) Q1 2024 Earnings Call Transcript
24 Apr 2024 15:32 GMT
… down the P&L, advertising expenses declined by $5 … Mattel Inc (NASDAQ:MAT) We may use your email to send marketing … collaborating with us in marketing and creating games that … drive consumer engagement, reduce your marketing cost, and potentially create …
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Mattel, Inc. (MAT) Q1 2024 Earnings Call Transcript
24 Apr 2024 04:38 GMT
… Officer; and Anthony DiSilvestro, Mattel's Chief Financial … games, and building sets. Mattel maintained share globally and … consumer engagement, reduce your marketing cost, and potentially create … , shelf space, promotions, advertising. So it all goes …
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What 'Barbie' Taught Us About Hitching Our Pink Convertibles To Trends
24 Apr 2024 15:44 GMT
… to be everywhere due to Mattel’s seemingly endless licensing partnerships … strategies:
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1. Drop “that’s
not on-brand” thinking. Marketing professionals … ’t be afraid to explore creative licensing arrangements. They might just …
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Webby Awards Winners List: Taylor Swift, Olivia Rodrigo, Ryan Gosling, Keke Palmer, Shannon Sharpe & Julia Louis-Dreyfus Among Honored
23 Apr 2024 13:04 GMT
… Timothée Chalamet, Adam Driver, Trixie Mattel, Conan O’Brien, Jay-Z … the Webby Award for Integrated Campaign, Advertising Campaigns (Advertising, Media & PR)
• Barbie Celebrates … and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Nelly Mensah …
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Variety’s ‘Actors on Actors’ Wins Two 2024 Webby Awards
23 Apr 2024 12:20 GMT
… Swift, Timothée Chalamet, TLDR, Trixie Mattel, UNICEF, Vote.org and Yoko … People’s Voice Award for Creative Production, Software Services & … (Podcasts)
Barbie won for Integrated Campaign, Advertising Campaigns (Advertising, Media & PR)
Barbie …