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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
22 Apr 2024 16:41 GMT
… are using a combination of marketing mix modelling (MMM), attribution, and experiments …
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Zed Black: We’re not big on digital marketing
22 Apr 2024 10:54 GMT
… everyone.
Currently, what is your marketing mix, and how do you break …
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Advertising in local markets: A playbook for success
19 Apr 2024 20:36 GMT
… add predictive modeling to your marketing mix
5. Counter external market influences …
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Golin Names Alex Wood As London Chief Creative Officer
19 Apr 2024 17:07 GMT
… at the core of the marketing mix.
“Under Alex’s steerage, London … PR’s time in the marketing mix, but the right kind of …
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Cannes Lions reveals 2024 festival programme: Deepak Chopra, Google, Guinness, Jay Shetty, Novo Nordisk, Queen Latifah + P&G’s Marc Pritchard
19 Apr 2024 03:19 GMT
… increasingly important part of the marketing mix.
The Festival programme is now …
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Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App
19 Apr 2024 00:57 GMT
… this, Snapchat recently commissioned another marketing mix modeling (MMM) report which examined …
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Report: Marketers failing to measure full impact of investments
18 Apr 2024 17:31 GMT
… following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution … using attribution, experiments and marketing mix modelling (MMM) in … using attribution, experiments and marketing mix modelling (MMM) in combination …
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Altitude Marketing Announces Brand Awareness and Lead Gen Partnership with Universal Industrial Gases (UIG LLC)
18 Apr 2024 18:46 GMT
… encompass all elements of the marketing mix including digital. These concerted efforts …
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Bearing Down On Difference
18 Apr 2024 14:22 GMT
… , conjoint analysis, grocery scanner data, marketing mix models, social listening, Big Data …
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MathCo Named Microsoft Solutions Partner for Data and AI
18 Apr 2024 14:45 GMT
… introduced its cutting-edge CPG Marketing Mix Planner and a self-serve …