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    • Lipitor & Advertising

Lipitor & Advertising Newsletter
  • Ask Your Doctor Ads – Ubiquitous and Seriously Dangerous 02 Jun 2023 16:01 GMT

    … something else unexpected: an ad for a prescription allergy … Zyrtec, Zocor, Flovent, and Lipitor followed. By 2006, the pharmaceutical … after the drug’s marketing campaign succeeded in making people … Even if ads and websites weren’t advertising drugs directly …

  • Mainstream Media Shamelessly Boosts Its Top Advertisers--Dru 22 Oct 2021 19:24 GMT

    … seen with the drugs Vioxx, Lipitor, Fosamax, Paxil, Ambien, … to be unsafe after aggressive marketing include Vioxx, Bextra, Baycol … House for off-label marketing of the kidney transplant … the drug makers are their advertisers. Attacking lowly supplement makers, …

  • How Drug Ads Get This New Product in Your Medicine Cabinet 30 Jun 2021 12:44 GMT

    ads that the wacky “Can Your Beer Do This?” Miller Lite campaignad. Celebrity Pitchpeople When DTC advertising began, it relied on the product-marketing … , some celebrity ads drew congressional attention like a Lipitor commercial with Robert …

  • Pharma Loves Cop Shows: A Look At How Industry Spends Its Money On TV Ads 30 Aug 2017 18:25 GMT

    … many as 38 percent of ads during commercial breaks — or as … the end of July. Drug advertisers usually don’t target down … drug marketers launched the statin Lipitor in the late ’90s, they … it is part of a campaign by the pharmaceutical industry to …

  • Drug costs rising — so is spending on TV ads to pitch them 08 Apr 2017 16:56 GMT

    … ” include a drug ad. “A lot of these ads target the caregivers … ) and high cholesterol (Lipitor). More recently, Lom said, advertising has focused on … the development and marketing of drugs. But whether the advertising empowers patients …

  • Drug costs rising — so is spending on TV ads to pitch them 25 Mar 2017 17:42 GMT

    … ” include a drug ad. “A lot of these ads target the caregivers … ) and high cholesterol (Lipitor). More recently, Lom said, advertising has focused on … the development and marketing of drugs. But whether the advertising empowers patients …

  • HEALTH WATCH: Prescription Drug Costs Are On the Rise, So Are TV Ads Promoting Them 22 Mar 2017 04:50 GMT

    … least one pharmaceutical advertisement. Commonly, the ads target a … high cholesterol (Lipitor). More recently, Lom said, advertising has focused … in the Spiriva DTC campaign works because it is … and marketing of drugs. But whether the advertising empowers …

  • Prescription Drug Costs Are On The Rise; So Are The TV Ads Promoting Them 20 Mar 2017 12:55 GMT

    … ” include a drug ad. “A lot of these ads target the caregivers … ) and high cholesterol (Lipitor). More recently, Lom said, advertising has focused on … the development and marketing of drugs. But whether the advertising empowers patients …

  • Merck's DTC ad for Keytruda hints at more cancer brands turning to TV 12 Feb 2017 13:42 GMT

    … consumer advertising for oncology drugs. DTC was a marketing play … for the blockbuster consumer brands, the Lipitor… oncologists through professional journal ads — outspending Bristol two … kicks off lung-cancer campaign “Unlike other disease …

  • Cause and Effect: Do Prescription Drug Ads Really Work? 04 Jan 2017 17:49 GMT

    … in the number of pharmaceutical ads on TV in the last … , or it may even improve communication between patients and their doctors … who are already taking advertised medications, seeing an ad on TV for … that someone sees an ad on TV for Lipitor, asks their doctor …

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