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How a park bench meeting led to Aflac’s $200 million mascot idea
26 Mar 2024 20:54 GMT
… an unlikely place.
“Our advertising agency was in Central Park … New York City–based ad agency Kaplan Thaler Group pitched the idea that … funny and lighthearted animal-related ads. The Geico gecko first … duck was inducted into the Advertising Walk of Fame in …
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Havas New York Names Matthew Anderson Chief Marketing Officer
16 Apr 2019 13:31 GMT
… being named among Ad Age’s Best Places … growth and strengthen our creative reputation, new business … Englishmen, Deutsch, and the Kaplan Thaler Group. Throughout his time … NEW YORK
INDUSTRY KEYWORD: COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/ …
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The Marketing Edge - The Power of Nice
01 Aug 2018 14:15 GMT
… Power of Nice” by Linda Kaplan Thaler and Robin Koval and, as … authors are two entertaining, engaging advertising professionals responsible for the AFLAC … from accountants, lawyers, even an advertising agency.
Nice must be automatic …
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Blue Chip Marketing Named Creative AOR for Daisy® Brand
19 Oct 2017 18:59 GMT
… ) --
Blue
Chip Marketing was named Creative Agency of Record ( … incumbent agencies
Publicis/Kaplan Thaler Group and Sterling-Rice Group … company, and their
powerful creative ideas truly inspired by … head of Marketing.
This is the latest major creative AOR …
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History of advertising: No 182: Clara Peller's hamburger
20 Jan 2017 06:37 GMT
… was one of the last ads to be created by Cliff … her catchphrase in a 1985 ad for Campbell’s Prego spaghetti … 2011 with a campaign through Kaplan Thaler promoting its revamped Single, Double …
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The Impact of Social Media, the Importance of G.R.I.T., Challenging the Status Quo and Considered Purchase Marketing Are Some of the Topics on This Month's Episodes of C-Suite TV's Executive Perspectives
09 Feb 2016 14:46 GMT
… media in business; Linda Kaplan-Thaler, Chairman of Publicis NY … customers.
Linda Kaplan-Thaler is a true force in the advertising industry. … of the most iconic ad campaigns in recent history … defines 'considered purchase marketing'; as something that has …