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Marketing Conference and Festival 2024: Heineken’s Gen AI Chatbot is Unlocking Insights in the Beverage Industry
23 Apr 2024 01:03 GMT
… a seamless user experience, allowing Heineken employees to access and bookmark … consumer preferences continue to evolve, Heineken recognises the importance of staying … TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital …
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Ad industry launches certificate for honest influencers
22 Apr 2024 16:17 GMT
… the rules for advertising.
The Dutch advertising standards authority, data marketing body DDMA … and the advertising industry … , such as Kruidvat, Tui and Heineken. All the big social media …
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Should creative and media reconcile? It’s complicated
19 Apr 2024 04:15 GMT
… creative, but also PR and other partners.
Weavers could see “advertisers … and data director at Heineken, agreed on the … with different KPIs, making campaign planning difficult with different … often, a creative agency would present a finished TV ad — something …
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Heineken's boring phone, Heinz Barbiecue Sauce, Pringles and Crocs - Campaigns round-up
19 Apr 2024 07:41 GMT
… The Boring Phone’
Heineken and US fashion brand … Etnodim worked with Ukrainian creative agency Bickerstaff.734 on the … in these conditions. Ad agency NORD DDB is behind the campaign.
'; … face of the campaign.
‘Visa Pep Talks’
Visa, a sponsor of UEFA Women …
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Heineken throws back to early 2000s with ‘The Boring Phone’
18 Apr 2024 18:51 GMT
… Marketing Dive. The focus of the release and a related campaign … from smartphones. A Heineken-sponsored survey found that 90% … supporting campaign includes several 15-second advertisements showing individuals … PR agency The Romans and media agency Dentsu …
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How to boost ad performance: hear from Heineken, Mindshare, Haleon and more
18 Apr 2024 16:46 GMT
… brands supercharge ad performance while maintaining brand safety?
Led by Campaign’s … and marketing?
How can brands use attention metrics to improve advertising performance … , global media and data director, Heineken
Harriet Perry, Chief Media and …
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Turning the spotlight on brands through Visible Brand Actions™
23 Apr 2024 09:51 GMT
… they have consistently delivered campaigns that captivate and inspire. … -expanding team who are creative, strategic and proactive. … in Amsterdam, and communication and design work for … -day marketing event for all those in Marketing, Media, Advertising, PR …
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The Man, Now Myth — Searching for Tony Magee
18 Apr 2024 19:20 GMT
… in the post, Magee paints Heineken as a benevolent “partner,” … a different capacity, as Heineken’s “Director of Global … corporate owner, Magee minimized Heineken’s involvement in Lagunitas’ … a genius. Ad Age, the global media and marketing company, included …
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Miami GP 2024: Max Verstappen Embraces the American Spirit With Helmet Design
23 Apr 2024 17:15 GMT
… Verstappen’s USA Helmet Sponsors
Max Verstappen also displays … other. All the sponsors were written in white … the main sponsor for the team, Tag Heuer, Heineken, EA … Sports, BYBIT, Viaplay, and Blender.
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Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future
23 Apr 2024 08:09 GMT
… individual.”
Captify’s new brand campaign, ‘Shift Happens’, highlights … intervals, allowing advertisers to place an ad right after a … for Birra Moretti Zero
Heineken partnered with Captify to … ,” said Olya Dyachuk, Heineken’s data-driven media director …