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Why Cava’s bid for brand awareness means prioritizing streaming ads
24 Apr 2024 06:50 GMT
… tactics, as the digital advertising marketplace becomes saturated with … with Orangetheory Fitness and direct-to-consumer home brand Parachute also … on CTV and streaming ads makes sense, especially … through shoppable ad opportunities. While the ad options are …
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Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
23 Apr 2024 15:34 GMT
Seems like DTC (direct-to-consumer) has a new villain: … into the current state of DTC advertising. It’s a fiercely … s rapid surge in Meta ads. Some marketers interpreted the … from escalating Facebook ad prices and disrupted ad measurement to soaring shipping …
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
23 Apr 2024 15:34 GMT
… said Alison Levin, president of advertising and partnerships at NBCUniversal. “It … WBD’s streaming ad revenue — reported in its direct-to-consumer segment, which includes … fewer new ad options — shoppable ads, content takeovers and pause ads dominate
…
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The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission, Available Now via Direct-to-Consumer Shipping
19 Apr 2024 17:13 GMT
BOSTON, April 19, 2024 (GLOBE NEWSWIRE) -- The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An …
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The Out-of-Home Advertising Market in the US Continues to Grow
19 Apr 2024 13:30 GMT
… OOH) ad market is already larger than consumer magazine advertising, according … forecast to surpass newspaper advertising this year. Indeed, … the Out of Home Advertising Association of America (OAAA … few years, Tech and Direct-to-Consumer (DTC) brands made up …
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With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
24 Apr 2024 15:44 GMT
Titan Caskets, the
direct-to-consumer coffin company, is readying “Grave … Reynolds’ company Maximum Effort for ads highlighting risks associated with Daylight …
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Semaglutide (Ozempic®) Use in Denmark 2018 Through 2023 ‒ User Trends and off-Label Prescribing for Weight Loss
24 Apr 2024 17:43 GMT
… , in some countries, by direct-to-consumer prescription drug advertising.12–14 Indeed, many …
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Zilch Selects Amazon Web Services to Accelerate AI Innovation
24 Apr 2024 11:51 GMT
… in the world of payments, advertising and consumer lending.
“Our customers … is a multi-award-winning direct-to-consumer ad-subsidised payments network. Leveraging its … is revolutionising the $50 trillion advertising and payments industries by merging …
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Havas Worldwide India bolsters its creative team with new ECD appointments
22 Apr 2024 11:01 GMT
Representative image (iStock)Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma and Monish Gupta as executive creative directors.
Based out of …
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Daily Goodie Box to Help Ease the Burden of the Cost-of-Living Crisis Through Free Product Sample Delivery
22 Apr 2024 16:23 GMT
Manhattan, April 22, 2024 (GLOBE NEWSWIRE) -- Manhattan, New York - In an era marked by escalating living costs that affect millions of households nationwide, Daily Goodie Box, a prominent player in direct-to-consumer product sampling, has unveiled a …