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    • DoubleClick & Advertising

DoubleClick & Advertising Newsletter
  • Recent DarkGate campaign exploited Microsoft Windows zero-day 15 Mar 2024 04:05 GMT

    … documents lures that contained Google DoubleClick Digital Marketing (DDM) open redirects. The … . “The phishing campaign employed open redirect URLs from Google Ad technologies to … , and others.” reads the analysis published by Trend Micro. “The fake …

  • Canada's Competition Bureau probes further into Google’s advertising practices 14 Mar 2024 23:29 GMT

    … its market power across display advertising technology services as well as … more information regarding Google’s advertising practices, such as if it … advertising technology services: DoubleClick for Publishers, AdX, Display & Video 360, and Google Ads …

  • WTF is server-side ad insertion? 11 Mar 2024 05:34 GMT

    … and marketing’s most confusing terms. More from the series → Originally published … publishers and advertisers. Others see yet another tech problem to solve. Enter ad … ) and ads from a third-party ad server, such as Doubleclick. These are …

  • Competition Bureau Canada to expand Google ad services probe 05 Mar 2024 02:35 GMT

    … unique ability to scale its ad-tech businesses. Specifically, the agency … Canada: DoubleClick for Publishers, AdX, Display & Video 360, and Google Ads. With … businesses choose to use our advertising products because they’re effective …

  • Competition Bureau Canada Expands Probe Into Google's Advertising Practices 01 Mar 2024 14:18 GMT

    … in Canada. Online display advertising consists of ads shown to users when … . These consist of variety of ad formats including pictures and videos … largest online advertising technology services used in Canada - DoubleClick for Publishers, AdX …

  • Federal Court orders Google to surrender records to government investigation of advertising dominance ‘harm’ 29 Feb 2024 18:42 GMT

    … revenue and innovation in Canada’s advertising … advertising platforms: DoubleClick, Google Ad Exchange (AdX,) Display & Video 360, and Google Ads … digital ad dominance, news publishers tell … blocking advertisers from running cross-platform ad campaigns, …

  • Firsthand Emerges from Stealth to Build the AI Agent Platform for Brands and Publishers 26 Feb 2024 14:14 GMT

    … of digital advertising who built industry-leading platform companies including DoubleClick, AppNexus … drive campaign outcomes, richer first-party audience data to strengthen marketing and … the new AI landscape; Publishers see greater audience engagement with …

  • Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at ‘crucial moment’ 21 Feb 2024 18:21 GMT

    … publishers and brands? Publishers and brands can manage Firsthand’s agents like campaigns … programmatic online advertising to social media marketing and connected TV ads.  But all … AppNexus, and founder of the DoubleClick Ad Exchange, told VentureBeat. “AI …

  • The Rising Significance of Demand-Side Platforms in Digital Advertising 08 Feb 2024 04:43 GMT

    … ad campaigns but also support various ad formats, including display, video, and native advertising … advertising strategies. Key players like AudienceScience, BrightRoll, Choozle, DataXu, DoubleClick … digital advertising. Amazon Ads… premium publisher inventory. …

  • Pyte Introduces Marketing Advisory Board 10 Jan 2024 13:00 GMT

    … the Pyte Marketing Advisory Board. Composed of marketing and advertising leaders … needed to run effective campaigns, with the phasing out … ecological efficiency for the ads and media ecosystem. Scott … of product management at DoubleClick, which was acquired by …

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