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Earnings call: Meta’s Ad Revenue Hits $35.6B, emphasizes role of AI in advertising
26 Apr 2024 08:26 GMT
… and other services. Within ad revenue, the online commerce … right ad at the right time), and increasing marketing efficiency … a 28% decrease in cost per click or per objective compared … performant for advertisers to create more personalized ads at scale,” …
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New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media…
26 Apr 2024 06:48 GMT
… two thirds of total ad spend among advertisers. Social media is the … spend for brand-focused advertising, with search engine marketing and social media … -learning systems and CPC/CPA models.
Marketing Technology News: MarTech Interview …
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New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
25 Apr 2024 21:07 GMT
… two thirds of total ad spend among advertisers. Social media is the … targeting, machine-learning systems and CPC/CPA models.
Key findings … consisted of 250 advertising professionals who have influence in advertising/marketing strategy and…
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Taboola launches Taboola Select, enabling top advertisers to boost campaigns on selected publishers
25 Apr 2024 19:17 GMT
… content.Taboola Select allows advertisers to tap into standalone … harness the power of CPC buying and leverage Taboola… “Reliable and effective performance advertising has always been crucial, … premium publishers, with prominent ad placements that brands simply …
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Meta Q1 Earnings Show Revenue Growth, Further AI Investment
26 Apr 2024 16:43 GMT
… significant drop in
sales and marketing costs (16% from Q1 … of 7% year-over-year.
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However, it is difficult … seen a 28% decrease in cost per click on average,
according to … out Lattice, its new AI ads ranking architecture, and has …
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Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a…
24 Apr 2024 18:17 GMT
Advertisers Can Leverage Standalone, Brand Safe Inventory in High Visibility Ad Environments, on … , SVP of Marketing at GlobalMeet
Taboola Select allows advertisers to tap into … can harness the power of CPC buying and leverage Taboola’s …
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CPC Report Shows Where Ad Costs Rose And Fell
24 Apr 2024 15:15 GMT
… Q1 2024 report examines fluctuating ad
costs across platforms from Amazon …
opportunities across the board for advertisers.
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The cost per click (CPC) in Q1 2024 fell … data.
As the cost of ads rose, ROAS took a significant …
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Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
24 Apr 2024 13:00 GMT
… content. Taboola Select allows advertisers to tap into standalone … harness the power of CPC buying and leverage Taboola… “Reliable and effective performance advertising has always been crucial, … publishers, with prominent ad placements that brands simply …
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Former head of China Tobacco expelled from CPC – China Daily
22 Apr 2024 15:17 GMT
Ling Chengxing, former head of China’s State Tobacco Monopoly Administration also known as China Tobacco, has been expelled from the Communist Party of China and removed from his office, as announced by the country’s top anti-graft watchdogs on Monday.
A …
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Meta Platforms, Inc. (NASDAQ:META) Q1 2024 Earnings Call Transcript
26 Apr 2024 13:36 GMT
… monetization efficiency is enhancing marketing performance. Similar to … what characteristics improve ad performance across multiple … performant for advertisers to create more personalized ads at scale … a 28% decrease in cost per click or per objective compared …