NEW YORK — Burson has hired former Edelman leader Adrian Warr as CEO of South Asia-Pacific — a role originally slated for BCW Asia-Pacific president Matt Stafford, who has left the company. Stafford exits BCW after serving as Asia-Pacific president since …

TUSCALOOSA—Bob Cohn, who founded Cohn & Wolfe—which would become the largest public relations firm in the South before merging with sister agency Burson-Marsteller to form BCW—died in Tuscaloosa, Alabama, on July 4 at the age of 88. Cohn was known a …

Chinese electronics manufacturer OPPO has selected Jummar as its public relations and communications consultancy for the Saudi market. Established in Guangdong province in 2004, OPPO manufactures microelectronics, smartphones & devices, sound devices, …

It doesn’t take a Lord Sugar to know that to generate sales, you need a consistent flow of leads, a returning customer base and strong brand awareness. But what’s now complicating the traditional business formula is the rapidly expanding world of social …

NEW YORK — Burson has formalized its Latin America offering, which includes Brazil-based Máquina handling multinational business and the departure of BCW Latin America president Guido Gaona. Máquina, which will serve global and regional companies, became …

Becker's Healthcare is thrilled to recognize 54 strong chief experience officers who are serving hospitals and health systems across the nation. CXOs oversee the entire lifespan of the patient and provider journey. These detail-oriented leaders ensure …

Diana Littman will be honoured with the Individual Achievement SABRE Award on 1 May 2024, at the North America SABRE Awards in New York. Littman receives the award after leading MSL's US presence for the past five years, during which time the firm has …

Sara Garibaldi, President of Boden agency, recently commented on a multitude of subjects spanning from marketing to the emergence of the Hispanic demographic in America, as well as critical updates in the ever-changing spheres of marketing and …

Whilst saving time and resources, outsourcing your marketing is an effective way to pool real expertise, gain access to advanced marketing tools, minimise overhead and improve return on investment (ROI). With outsourcing, businesses can focus on core …