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    • Burson-Marsteller

Burson-Marsteller Newsletter
  • TCS elevates Ashish Babu as chief marketing and communications officer 09 Apr 2024 14:39 GMT

    … Europe and UK, director of communications, and held various roles in … , Ashish has worked for Genesis Burson Marsteller, Hanmer MSL, Weber Shandwick and … account-based marketing, bid support, digital marketing, thought leadership, content marketing, PR, media …

  • Jim Donaldson Joins 8020 Communications 09 Apr 2024 12:08 GMT

    … 18-strong agency specialises in PR and digital marketing campaigns … -performing teams and enable agencies to deliver their best … of our careers at Burson-Marsteller in the early 1990s. … his terrific agency.” Other recent hires at 8020 Communications include …

  • Ramiro Prudencio To Receive 2024 Individual Achievement SABRE In New York 22 Apr 2024 11:22 GMT

    Burson-Marsteller.  As McKinsey's global director of communications, … decade agency career, Prudencio served as CEO for BursonBurson-Marsteller CEO during Prudencio's tenure at the latter agency … as a star consultant, agency leader and an integral …

  • BCW And Hill & Knowlton Announce Second Round Of Burson Leadership Appointments 28 Feb 2024 19:08 GMT

    … has been named Burson’s global chief creative officer. He … of healthcare agency GCI Group and tech agency AxiCom respectively. … global chief marketing and communications officer, will be Burson’s global … by the takeover of Burson-Marsteller by Cohn & Wolfe …

  • 'I Don't Care About Size': Burson's Leaders On Merger Challenges & Opportunities 19 Feb 2024 13:51 GMT

    … building the full-service communications agency we envision, focused on … that, Burson-Marsteller and Cohn & Wolfe had gone to market — … likely to buy agencies across multiple markets. When I started … and interest in bringing creative ideas forward and …

  • Burson Names Regional Leaders While H&K Global President Departs 07 Feb 2024 15:49 GMT

    … former Google communications head Corey duBrowa took over as the agency’s … —whether in-house or at agencies — building and protecting client reputations … created by the takeover of Burson-Marsteller by Cohn & Wolfe. According …

  • Analysis: Burson's Welcome Return Should Not Overshadow Merger Risks 28 Jan 2024 16:19 GMT

    … mergers of advertising, media, digital and design agencies under his … 's takeover of Burson-Marsteller five years ago, BCW … demands of the 21st century communications business. In this regard … day operations, particularly in creative"; and third, that …

  • 'Ultimately This Is An Efficiency Play': Industry Reacts To Burson Mega-Merger 26 Jan 2024 18:00 GMT

    … the merger brings to the marketplace besides scale. “WPP … that are core to agencies’ business and creative success  — a … agency head close to the situation said that while the Burson-Marsteller … shrewd operator and is communications-first and client-first. …

  • Mark Read On Bringing Back Burson: ‘AI Will Change The Rules Of The Road For PR Businesses’ 26 Jan 2024 18:00 GMT

    … of strategic communications. When I looked at the agencies, both had … a combination of building an agency that will grow more … Thompson [WPP’s two biggest ad agencies, which merged in October … that doesn’t happen. The Burson-Marsteller/Cohn & Wolfe …

  • Hello Burson: WPP Merges BCW And H&K To Create $1bn PR Firm 25 Jan 2024 22:40 GMT

    … created by the takeover of Burson-Marsteller by Cohn & Wolfe … 's various design agencies. The holding group issued … 000 people across 43 markets worldwide. Axicom and GCI … technology-driven, full-service communications offer in the industry.” Additional …

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