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Beyond Odd Technologies deploys raised funds in High-end Content & Brand extension
23 Apr 2024 10:35 GMT
Ex- Oyo & Unacademy senior leader Vivek Sinha has as of late divulged his most recent start-up, Beyond Odd Technologies, with a significant $11 million seed funding. The funding cycle, a blend of equity and debt, was led by Matrix Partners India and …
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This Story Is 'Easy To Swallow': Tylenol Launches Brand Extension
16 Apr 2024 12:46 GMT
Tylenol Easy to Swallow, a technologically driven brand
expansion of the venerable pain reliever, broke its first ad campaign Monday via TikTok, Snap, Meta, Amazon OTT, HBO Max, and Roku digital video.
The new pill-coating technology, called
Gentleglide, …
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MasterChef and Crown Resorts 'ALUMNI' dining via MBCS and Initiative
24 Apr 2024 07:30 GMT
… partners to create a remarkable brand extension and experience like nothing we …
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Characters outside ExCeL London at BLE 2023, License Global
24 Apr 2024 06:39 GMT
… leading event for licensing and brand extension returns with a slightly earlier …
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A Hard Rating for Solo’s brand extension?
22 Mar 2024 01:34 GMT
… journey highlights the complexities of brand extension and considerations around finding the …
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How Bubly aims to shake up sparkling water with new Burst brand extension
19 Mar 2024 13:08 GMT
… material known as PET.
The brand extension lands with a bouncy ad …
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MasterChef Australia and Crown Resorts set to deliver unique ‘pop-up restaurant’ ALUMNI
23 Apr 2024 18:46 GMT
… partners to create a remarkable brand extension and experience like nothing we …
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'Freezing fuel duty won't make any difference': Motorists brand extension of 5p cut as 'irrelevant' because prices at the pump are still too high due to rising cost of oil
06 Mar 2024 20:44 GMT
Motorists at a motorway service station today branded the government's fuel duty freeze 'irrelevant' - and called for an end to rising petrol prices.
Drivers in Hampshire said they don't think the extension of the 5p cut announced by the …
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Brands at Play: Pokémon on Fan Service and Brand Extension
09 Feb 2024 21:22 GMT
From sports to trading cards, tabletop gaming to preschool, one concept drives the rise and fall of brands in the business of play: fandom.
In 2023, Kids Industries (KI) found that 65% of children ages 4-13 hold some form of fandom – and are actively …
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Jamie Oliver Catherine St, London: ‘A brand extension’ — review
01 Feb 2024 12:21 GMT