-
Ad Net Zero US Launches the Action 5 Working Group to Harness Advertising’s Power to Support Behavior Change
26 Apr 2024 13:00 GMT
… to sustainability – the Campaign Ad Net Zero Awards. These … beverage, auto, and energy can rely on Ad Net … IPG, Dentsu, Omnicom, WPP, Publicis, Havas, Boston Consulting Group, … promote sustainable products and services. Originally founded by the UK Advertising …
-
Corona Premier® Launches ‘Premier Side of Light’ Campaign and Appoints New Director of Lifestyle Matt James
26 Apr 2024 13:00 GMT
… Saul Trejo, director of brand marketing at Corona Premier. “He … The Premier Side of Light Ad Campaign
The “Premier Side of Light … the light beer category. Drinking light beer doesn’t have … Launches ‘Premier Side of Light’ Campaign and Appoints New Director of …
-
TV Ad spending Market Insights 2024 : Deep Dive into Market Dynamics and Competitive Strategies |Procter & Gamble,Amazon
26 Apr 2024 07:38 GMT
… Johnson
Detailed Segmentation:
TV Ad spending Market Segmentation, By Delivery … , distributors, and direct and indirect marketing.
𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟕 𝐚𝐧𝐝 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝟖: These pieces … defense, agriculture, food and beverages, automotive, chemicals and materials, …
-
The epitome of the ad battle on mobile and CTV live streams
25 Apr 2024 07:20 GMT
… top advertisers collectively contributed 37 per cent of ad volumes. … BFSI, services, food and beverages (F&B), household … the banner ads were the continuation of ads campaign as with … India and Reliance Industries-promoted Viacom18 (subject to regulatory …
-
North East alcohol deaths hit record high as Newcastle mum hits out at ads glamourising booze
25 Apr 2024 05:36 GMT
As data shows the North East has the highest rate of alcohol-related deaths in England, a Newcastle mum who has struggled with booze has called for end to the "glamourisation" of drinking. Karen Slater, 55, grew up around alcohol in a " …
-
PVR INOX’s ad-free offering to help it earn more revenue through tickets and F&B sales
25 Apr 2024 00:56 GMT
… food and beverage items. While we lose revenue from advertising, the gains … it provides them with an ad-free experience, especially in today … it,” he explains.Instead of ads, the focus is now … and promotional content related to PVR, such as food and beverage …
-
Casillero del Diablo launches new global ad campaign
24 Apr 2024 17:34 GMT
Chilean wine brand Casillero del Diablo has launched a new global advertising campaign in partnership with Sky.
The ‘Spark’ campaign is set to George Harrison’s “Got my Mind Set on You”, and is themed around having a spark of inspiration. It is the latest …
-
2nd edition of BW Marketing World D2C Conclave on May 1: What, When, Where, Who?
24 Apr 2024 15:02 GMT
Elara Capital has released a report that highlights the several trends in ad spends for Q4FY24E. The report is titled: Media & Entertainment and Internet – Mixed ad spend, elections only respite - Quarterly Preview (Q4FY24).in the review, Karan Taurani …
-
Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers
24 Apr 2024 12:15 GMT
… learning technology to deliver advertising solutions without relying on … a test campaign with a leading premium drinks brand, the … hone in on beer drinking opportunities, plus Nano’s … to build into future campaign strategies.”
Marketing Technology News: How …
-
Road Safety Authority criticises reduced road policing strength - and defends ditching 'shock' ads
24 Apr 2024 12:11 GMT
… a significant problem with drink driving”, the RSA said … road safety adverts”.
In the past, dramatised ads depicting catastrophic … ‘For Ciaran’ campaign and a new campaign involving cyclist Imogen … scooter ad will use “humour”, while its current 30kmh campaign …