3Q09 Results: VIVO Participacoes S.A.

November 5, 2009

SAO PAULO, Nov. 5 /PRNewswire-FirstCall/ -- VIVO Participacoes S.A. (VIVO) (Bovespa: VIVO3 [ON = Common Shares] / VIVO4 [PN = Preferred Shares]; NYSE: VIV) announced its consolidated results for the third quarter 2009 (3Q09) and for year 2009. Vivo has continued to make every effort to be the best option among all the mobile telephone operators in Brazil, thus enabling people to connect themselves more, at any time, in any place, offering the best service plans, nationwide coverage and the best and largest 3G coverage in Brazil. With sustainable results, as those recorded in the quarter, Vivo managed to reaffirm its market leader position.

    R$ million                         3Q09            2Q09            3Q08

    Net Revenue                      4,087.5         3,935.7         4,078.2
    Total Operating Costs           (2,683.2)       (2,737.9)       (2,753.9)
    EBITDA                           1,404.3         1,197.8         1,324.3
    EBITDA Margin (%)                  34.4%           30.4%           32.5%
    Net Result                         340.0           172.4           133.9

    Number of accesses (thousands)    48,847          46,819          42.277
    Market share                       29.4%           29.3%           30.0%
    Net Additions (thousands)          2,028           1,178           1,842

Net profit of R$ 340.0 million in the quarter, 153.9% higher than the figure recorded for 3Q08. R$ 635.9 million year-to-date, 72.7% higher than the amount recorded in the same period of the previous year;

Net Service Revenue of R$ 3,788.7 million, an increase of 4.0% over 3Q08;

EBITDA margin in the quarter of 34.4%, a growth of 1.9 percentile points over 3Q08, and 4.0 percentile points over 2Q09. EBITDA reached R$ 1,404.3 million in the quarter, a growth of 6.0% in comparison with 3Q08;

In 3Q09, Vivo managed to attract 2,028 thousand new customers, representing 31.2% in share of net additions. When compared to 3Q08, growth in net additions was 10.1%;

In September, Vivo's customer base reached 48,847 thousand customers, increasing its general market share to 29.4% and post-paid market share to 31.4%, reaffirming its leadership in the domestic market;

The customer base grew 15.5% in the quarter when compared to the same period of last year;

Operating cash generation before investment and financing activities, obtained from the "Indirect Cash Flow" totals R$ 1,171.2 million in the quarter. After investment activities, Vivo recorded a cash generation of R$ 620.3 million;

Net debt recorded a reduction of 10.3% in the quarter, totaling R$ 4,207.0 million, resulting in a Net Debt/EBITDA ratio of 0.81.

To download the complete version of the Company's earnings release, please visit our website: www.vivo.com.br/ir

SOURCE VIVO Participacoes S.A.