Man's Best Friend Inspires Specialty Pet Store's Ongoing Success

November 2, 2009

Moochie and Co., a unique, specialty pet store, expands to Greenwood Park Mall, in Indianapolis.

COLUMBUS, OH, November 02, 2009 /24-7PressRelease/ -- Moochie & Co., a Columbus, Ohio based specialty pet retailer providing upscale products for dogs, cats, pet owners and pet owners' homes, announces its expansion in the Indianapolis market.

Driven by the popularity and success of its store at Castleton Square Mall, along with three stores in Columbus, two in Cleveland, and stores in Cincinnati, Dayton, Canton, and Akron, Moochie & Co. is proud to announce its newest store grand opening at Greenwood Park Mall in Greenwood, Indiana. The new store opened Friday, October 30, 2009.

According to the American Pet Product Manufacturers Association, approximately $45 billion will be spent this year on pets in the U.S., which is an increase of 5% from 2008 spending. Fifty-three percent of pet owners are spending more on their pets than they did three years ago, as reported by a separate survey conducted by the American Animal Hospital Association. Inspired by such trends, it was in 2004 that Mike Dagne founded Moochie & Co., which is now co-owned by CEO Al Bell.

"Everything in the store is cool, sophisticated and fun, but none of it is completely frivolous or overly pricey; our product mix emphasizes style, quality and function," said Mike Dagne, president and founder of Moochie & Co. "From gifts, toys, accessories and apparel to all-natural treats, the product line is tailored to meet the needs of adoring pet owners."

"There's a little Moochie in every pet," Dagne said about the fictional namesake of the company. "We believe that we've captured that playful personality, and it permeates every aspect of our store and brand. It's also a lot of fun for people to buy gifts for their beloved dogs and cats!"

Product offerings also benefit dogs and cats that do not have caring guardians. Moochie & Co. donates $.25 from the sale of each bag of Moochie treats to local animal shelters, humane societies and pet rescues. The company will be exploring creative ways to partner with such Indianapolis groups following the store's opening.

For more information about Moochie & Co., visit http://www.moochieandco.com.

About Moochie & Co.
Moochie & Company, Inc. was founded in Columbus, Ohio, in 2004 and currently operates nine stores in Ohio: Easton Town Center and Polaris Fashion Place in Columbus; Kenwood Towne Centre in Cincinnati; The Mall at Tuttle Crossing in Dublin; The Greene in Dayton; Belden Village Mall in Canton; Southpark Center in Strongsville; Beachwood Place in Cleveland; and Summit Mall in Akron. There are also two stores in Indiana: Castleton Square Mall in Indianapolis, and Greenwood Park Mall in Greenwood. The specialty store sells gifts, toys, treats, apparel, health and beauty products, accessories, neckwear, dinnerware, carriers, and beds for dogs, cats and the people who love them. http://www.moochieandco.com

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